Digital Engagement Specialist

dtna; Fort Mill (SC); Hybrid; USD 78,000 - 100,000; Full time

Benefits offered by this job

401k company contribution with company

Vacation time

Holidays

Parental leave

Employee assistance program

Healthcare plans

Onsite fitness

Tuition assistance

Volunteer paid time off

Disability plans

Job summary

Daimler Truck North America seeks a Digital Engagement Specialist to design and deliver training for the Excelerator eCommerce platform, connecting with Parts, Connectivity, Warranty, and IT teams to raise awareness and adoption while building scalable learning resources.

This hybrid role offers a starting salary range of $78,000 to $100,000 USD, with competitive benefits and opportunities to influence learning strategies across the organization.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, Information Systems, or related field.
• Master’s degree preferred for exceptional candidates.
• 2-4 years of experience in training, digital engagement, or business development.
• Proven ability to lead cross-functional initiatives and collaborate across departments.
• Exceptional written and verbal communication skills and ability to engage stakeholders.
• Experience designing scalable training programs for diverse audiences.
• Proficiency with Microsoft Office Suite and common data visualization tools (Power BI, Tableau) is a plus.

Responsibilities

• Design and deliver comprehensive training programs for internal staff, dealers, and customers.
• Review and refine the training portfolio to align with learning objectives and business needs.
• Manage full training project lifecycle from vision to deployment and support.
• Create engaging training content across instructor-led sessions, workshops, CBT, and online tools.
• Measure ROI and pilot innovative training delivery methods to improve learning outcomes.

Skills

Cross-functional collaboration

Verbal and written communication

Presentation skills

Visual storytelling

Independent task management

Education

Bachelor's degree in Business Administration, Marketing, Communications, Information Systems, or related field

Master's degree in Business Administration, Marketing, Communications, Information Systems, or related field

Tools

Jira

Confluence

Excel

PowerPoint

Outlook

Job description

Inside the Role

The Aftermarket Digital Experience team leads the industry with Excelerator, our cutting-edge eCommerce platform that delivers a seamless search-find-buy experience empowering customers to purchase parts today and expand into services and beyond tomorrow.

We're seeking a Digital Engagement Specialist to support and execute our engagement strategy. In this role, you will identify impactful ways to connect with users across the platform. As new features and capabilities are introduced, you'll ensure teams are equipped with the right training and marketing resources to support successful awareness and adoption. You'll support the development of consistent, scalable training programs that deliver impactful learning experiences across the organization.

Collaboration will be essential, you'll partner with cross-functional teams across Parts, Connectivity, Warranty, and IT to align on goals and expand engagement initiatives. Through continuous measurement and feedback, you'll refine your approach and demonstrate how strategic engagement and training drive confidence, performance, and long-term success.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

Position offers a starting salary range of $78,000 to $100,000 USD

Pay offered dependent on knowledge, skills, and experience

Benefits

• 401k company contribution with company match up to 8% as well as non-elective company contribution of 3 - 7% depending on age
• starting at 4 weeks paid vacation
• 13+ calendar holidays
• 8 weeks paid parental leave
• employee assistance program
• comprehensive healthcare plans and wellness programs
• onsite fitness (at some locations)
• tuition assistance and volunteer paid time off
• short-term and long-term disability plans

What You Drive at DTNA

• Design and deliver comprehensive training programs and materials for all levels of the organization, including internal staff, dealers, and customers
• Continuously review, validate and refine the training portfolio and roadmap to ensure alignment with learning objectives and evolving business needs
• Support the full training project lifecycle from vision and planning through instructional design, pilot testing, and deployment ensuring seamless coordination of resources, communication, and execution
• Develop engaging training content across multiple formats, including instructor-led sessions (in-person/virtual), workshops, computer-based training (CBT), and online support tools.
• Evaluate training effectiveness by measuring return on investment (ROI) and piloting innovative techniques, tools, and delivery methods to enhance learning outcomes

Knowledge You Should Bring

• Bachelor's degree in Business Administration, Marketing, Communications, Information Systems, or a related field
• 2-4 years of experience in training, digital engagement, or business development
• Proven track record of leading cross-functional initiatives and fostering effective collaboration across departments
• Exceptional written and verbal communication skills, with the ability to clearly articulate training content and engage stakeholders
• Skilled in creating compelling, audience-focused presentations using visual storytelling, structured content, and visualization methods
• Experience designing and delivering scalable training programs tailored to diverse audiences and learning styles
• Highly self-motivated and capable of managing tasks independently while driving projects to completion
• Proficient in Microsoft Office Suite, with working knowledge of tools like Excel, PowerPoint, and Outlook

Exceptional Candidates Might Have

• Master's degree in Business Administration, Marketing, Communications, Information Systems, or a related field
• Proficiency in data visualization tools such as Power BI and Tableau, with the ability to build and interpret dashboards to inform strategy
• Familiarity with Agile, Scrum, and Lean methodologies, with experience applying them in cross-functional project environments
• Experience working with Daimler Truck North America's dealer network or within a similar automotive or manufacturing business
• Experience with Excelerator, SAP eCommerce Cloud, Jira and Confluence

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)- Fort Mill, SC US, Portland, OR US.

Schedule Type: Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we're building