Digital Engagement & SEO Content Specialist

Superior Plus Propane; Pennsylvania; On-site; USD 61,000 - 76,000; Full time

Job summary

Superior Plus Propane is seeking a Digital Content & Engagement Specialist to grow our organic digital presence and drive inbound engagement across social, search, and web channels. You will execute social media strategy, optimize content for discoverability, manage website health, and support paid campaigns to extend brand reach.

Within Brand & Communications, you will blend creative content with SEO/AEO analytics, focusing on local search and conversion optimization to strengthen our digital

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of digital marketing, social media, or SEO experience.
• Hands-on experience managing social platforms and content publishing.
• Experience with SEO, local search, and content optimization.
• Exposure to UX, website management, and conversion rate optimization.
• Paid social campaign experience is a plus.
• Experience in energy/consumer-facing industries is a plus.

Responsibilities

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Performs other related duties as assigned.

Skills

Social media strategy

Community engagement

Content optimization

SEO

AEO

Conversion optimization

Content publishing

Paid campaigns

Analytics

Education

Bachelor's degree in Marketing

Tools

SEO tools

Local search

Content CMS

Analytics tools

Job description

Superior Plus Propane is seeking a Digital Content & Engagement Specialist to grow our organic digital presence and drive inbound engagement across social, search, and web channels. You will execute social media strategy, optimize content for discoverability, manage website health, and support paid campaigns to extend brand reach.

Within Brand & Communications, you will blend creative content with SEO/AEO analytics, focusing on local search and conversion optimization to strengthen our digital