Digital & E-Commerce Marketing Chief (PLCB Marketing Analyst 3)

Commonwealth of Pennsylvania; Pennsylvania; Hybrid; USD 60,000 - 80,000; Full time

Job summary

An exciting opportunity awaits as the Digital & E-Commerce Marketing Chief for a prominent state agency. This leadership role will empower you to manage digital marketing initiatives, oversee web content, and enhance user experience on e-commerce platforms. You'll be responsible for driving engagement through strategic guidance on promotions and content navigation, while also optimizing online sales. Join a mission-driven organization that values diversity and inclusion, and make a significant impact on the digital presence of the Commonwealth of Pennsylvania. If you're passionate about digital marketing and eager to lead innovative projects, this role is perfect for you.

Qualifications

• Experience in digital marketing and e-commerce required.
• Strong analytical skills to monitor online engagement and sales.

Responsibilities

• Oversee all digital marketing efforts including email and social media.
• Develop strategies to drive engagement, traffic, and sales.

Skills

Digital Marketing

E-Commerce Strategy

Email Marketing

Social Media Management

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Email Marketing Platforms

Social Media Tools

Job description

The Pennsylvania Liquor Control Board (PLCB) has an exciting opportunity as the Digital & E-Commerce Marketing Chief, leading and managing the digital and e-commerce marketing initiatives within the Bureau of Marketing Communications, Branding & Design (MCBAD). This leadership role involves overseeing web content, digital promotions, email marketing, social media strategy, and performing a range of supervisory duties. Apply with us today!

This position will manage all digital marketing efforts for Fine Wine & Good Spirits. The selected candidate will provide strategic guidance on e-commerce promotions, content navigation, and site functionality to enhance the FWGS.com user experience and work to strengthen the PLCB's digital presence and consumer engagement on FWGS.com, on social media, email marketing and in stores. The key responsibilities for this role include overseeing all digital marketing including email and social media, monitoring online engagement and sales, optimizing promotional outcomes, managing and ensuring the accuracy of e-commerce content for FWGS.com, and developing strategies to drive engagement, traffic and sales.

Interested in learning more? Additional details regarding this position can be found in the position description.

Work Schedule and Additional Information:

• Full-time employment
• Work hours are 8:30 AM to 4:30 PM, Monday - Friday, with a 30-minute lunch.
• Telework: You may have the opportunity to work from home (telework) part-time, up to three days per week. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg.
• Salary: In some cases, the starting salary may be non-negotiable.
• You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.

QUALIFICATIONS

Minimum Experience and Training Requirements:

• One year as a PLCB Marketing Analyst 2; or
• Three years of professional marketing, advertising, or merchandising experience and a bachelor’s degree; or
• An equivalent combination of experience and training.

Other Requirements:

• You must meet the PA residency requirement. For more information on ways to meet PA residency requirements, follow the link and click on Residency.
• You must be able to perform essential job functions.

Legal Requirements:

• You must pass a background investigation. An applicant with a felony conviction within the last ten years of their prospective date of employment is not permitted to work for the PLCB, per section 210(c) of the Pennsylvania Liquor Code. Other criminal convictions will be reviewed on a case-by-case basis.

How to Apply:

• Resumes, cover letters, and similar documents will not be reviewed, and the information contained therein will not be considered for the purposes of determining your eligibility for the position. Information to support your eligibility for the position must be provided on the application (i.e., relevant, detailed experience/education).
• If you are claiming education in your answers to the supplemental application questions, you must attach a copy of your college transcripts for your claim to be accepted toward meeting the minimum requirements. Unofficial transcripts are acceptable.
• Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
• Failure to comply with the above application requirements may eliminate you from consideration for this position.

Veterans:

• Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.employment.pa.gov/Additional%20Info/Pages/default.aspx and click the Veterans’ Preference tab or contact us at [e-mail].

Telecommunications Relay Service (TRS):

• 711 (hearing and speech disabilities or other individuals).

If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.

The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.

• Completing the application, including all supplemental questions, serves as your exam for this position. No additional exam is required at a test center (also referred to as a written exam).
• Your score is based on the detailed information you provide on your application and in response to the supplemental questions.
• Your score is valid for this specific posting only.
• You must provide complete and accurate information or:
• your score may be lower than deserved.
• you may be disqualified.
• You may only apply/test once for this posting.
• Your results will be provided via email.