Digital Donor Experience Officer

Rollins; Winter Park (FL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Paid Time Off

Medical Insurance

Dental & Vision Insurance

Retirement Contributions

Free Parking

Job summary

Rollins College seeks a Digital Donor Experience Officer to engage alumni, parents, and friends through personalized outreach across phone, email, text, video, and podcasts. You will identify prospects, cultivate gifts, and steward relationships to strengthen the Annual Fund and develop a major gifts pipeline.

The role emphasizes storytelling, segmentation, and multi-channel communications to promote Rollins’ priorities and philanthropic impact, with a hybrid schedule on a dynamic campus in

Qualifications

• Four-year degree in Communications/PR/Marketing/Business.
• Experience in fundraising or higher education campaigns.
• Experience with donor communications and CRM preferred.

Responsibilities

• Manage a high-volume portfolio of alumni, parents, and friends to increase annual fund giving and identify major gift prospects.
• Develop and execute strategic donor engagement plans across email, calls, texts, and digital channels.
• Draft donor-centric communications and stories to advance institutional priorities and fundraising objectives.
• Collaborate with Advancement Marketing to align messaging with Rollins’ image and priorities.
• Document interactions in CRM and track progress toward fundraising goals.

Skills

Interpersonal skills

Donor engagement

Multichannel outreach

Education

Bachelor's degree in Communications/PR/Marketing/Business

Tools

MS Teams

ThankView

Canva

Job description

Job Summary:

The Rollins College Institutional Advancement - Development/Major Gifts team is seeking a Digital Donor Experience Officer to join their team! The Digital Donor Experience Officer will support Rollins College’s fundraising priorities through strategic donor engagement and qualification. Reporting to the Director of Individual Giving, the Digital Donor Experience Officer will manage a large segment of alumni, parents, and friends using a multi-channel outreach strategy that includes phone, email, text messaging, virtual meetings, and other digital communication tools. This position serves as a critical bridge between annual giving and major gifts by identifying, cultivating, soliciting, and stewarding donors while uncovering prospects with the capacity and inclination for major and planned gift philanthropy.

The Digital Donor Experience Officer executes a high volume of strategic outreach and employs a disciplined moves-management approach to build meaningful relationships at scale, increase participation and support for the Rollins Annual Fund, and develop a robust pipeline of prospects for major and planned gift fundraising.

In addition, this position serves as a communications ambassador for Institutional Advancement by developing, coordinating, and delivering compelling donor-facing communications across digital channels. The successful candidate will leverage storytelling, content creation, audience segmentation, and multi-channel communication strategies to promote engagement, strengthen donor relationships, enhance the College's philanthropic image, and advance the institution's mission through philanthropy.

Primary Responsibilities:

• Manage and actively engage a high-volume portfolio of 1,000+ assigned alumni, parents, and friends through personalized outreach designed to increase annual fund giving, secure leadership-level gifts, identify prospects for future major and planned gift cultivation, , and strengthen long-term donor relationships.
  
• Conduct discovery conversations and qualification meetings to assess philanthropic interests, engagement, giving capacity, and readiness for further cultivation. Document all interactions and maintain accurate constituent records within the College’s fundraising, engagement, and constituent relationship management systems.
  
• Develop and execute strategic communication and engagement plans for assigned prospects using a variety of channels, including email, phone, text messaging, video messaging and meetings, social media, and other digital engagement tools such as podcasts. Creates individualized cultivation strategies and establishes next steps to advance prospects through the donor pipeline.
  
• Develop, write, edit, and distribute donor-centric communications, digital content, and storytelling pieces designed to strengthen engagement, increase philanthropic participation, promote institutional priorities, and support fundraising objectives.
  
• Create and manage multi-channel communication campaigns across email, text, social media, video, podcast, and other digital platforms to promote Advancement initiatives, cultivate donor relationships, enhance stewardship efforts, and improve the overall donor experience.
  
• Executes weekly, monthly, and quarterly communication touchpoints (averaging 35+ digital outbound touchpoint cadences per day) across pool to ensure timely and relevant donor communication.
  
• Solicits Rollins Annual Fund and leadership annual giving commitments, and partners with colleagues across Institutional Advancement to enhance donor engagement and retention.
  
• Develops and implements meaningful digital experiences to support donor relations for highest-priority donors and prospects across Advancement, including the use of podcasts.
  
• Produce, curate, and distribute content that highlights donor impact, student success, institutional priorities, philanthropic opportunities, and the value of private support for Rollins College.
  
• Collaborate with Advancement Marketing and Communications colleagues to ensure messaging, branding, content strategy, and storytelling efforts are aligned with institutional goals, Advancement priorities, and the College's desired public image.
  
• Promote and enhance the visibility and reputation of Institutional Advancement through strategic communications and digital engagement initiatives that strengthen relationships with alumni, parents, donors, and friends of the College.
  
• Identify and refer qualified major and planned gift prospects to the prospect management team, as appropriate, providing detailed information regarding donor interests, philanthropic priorities, and engagement history.
  
• Serve as an instrumental team member in the evaluation and implementation of technology and digital communication platforms that support donor engagement, fundraising effectiveness, audience growth, and constituent communications. Utilize fundraising software, reporting tools, and portfolio management systems to track activity, monitor progress toward goals, analyze results, and support data-driven decision-making.
  
• Individual performance metrics will be set annually based on assigned portfolio and include measures such as:
  Digital touchpoints executed: Total number of outbound communications (emails, texts, social media messages, calls) initiated by the officer to their portfolio.
  
• Portfolio engagement rate: Percent of the assigned portfolio that has engaged through digital channels (e.g., opened an email, clicked a link, responded to a text/message, participated in a virtual/phone call)
  
• Contact reports filed (weekly/monthly): Consistency and completeness of documenting digital interactions and engagement in the CRM.
  
• Donor acquisition: The number of new or reactivated donors secured through digital outreach efforts.
  
• Major gift prospect identification: The number of new major- and planned- gift prospects identified and qualified.
  
• Serve as a resource for digital communications, audience engagement, content strategy, social media outreach, and best practices related to donor communications and constituent engagement.
  
• Collaborates with colleagues across Advancement to support fundraising initiatives, College philanthropic priorities, volunteer engagement efforts, and donor stewardship activities.

Minimum Qualifications & Education:

• Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications, Public Relations, Marketing and/or Business.
• At least one year of related and progressively more responsible or expansive work experience in professional fundraising, public relations, marketing, higher education fundraising, development, sales, digital communication; or an equivalent combination of education and experience.

Knowledge, Skills, & Abilities:

• Excellent interpersonal and communication skills across various mediums with the ability to build rapport quickly.
  
• Apply creative and entrepreneurial thinking while applying sound judgment and conducting oneself with integrity
  
• Articulate a strong and compelling case for support; Enthusiasm to ask for philanthropic support for priority areas.
  
• Experience in video creation or digital marketing and proficiency in using digital communication tools (e.g., MS Teams, ThankView, and Canva).
  
• Ability to learn and utilize fundraising platform, CRM database, email and texting marketing platforms, reporting tools, and other technology/systems.
  
• Strong organizational skills, prioritization, and attention to detail.
  
• Self-motivated and goal-oriented professional with the ability to manage multiple priorities.
  
• Positive, with a team-first, optimistic attitude. Team player who thrives in collaborative environments and is committed to shared success.
  
• An aptitude for numbers, data, and analysis is essential. Strong Excel and analytical skills are necessary for data management and interpreting prospect data to determine donor potential.
  
• Provide excellent customer service.
  
• Handle confidential information, maintain and update files with a high degree of accuracy, and sensitivity to the importance of alumni and donor relations.
  
• Willingness to learn and build.

Work Environment:

• Campus-based, customer service role in an office environment, offering some opportunity for a hybrid work schedule.
  
• Regular use of a computer and databases.
  
• Employees are required to use their personal cell phones for work-related communications and tasks, including but not limited to responding to emails, attending virtual meetings, and accessing College applications.
  
• Must be willing to work occasional evenings and weekends for Advancement events throughout the year including alumni/advancement events, Alumni Weekend, and Family Weekend.

Benefits & Perks:

• 25 Days - Paid Time Off (vacation, sick and personal time)
• 10 Days - Paid Holidays
• 5 Days - Paid College Closure Days
• Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire)
• 100% Employer-Funded Health Reimbursement Account ($125+/month)
• 100% Employer-Paid Short & Long Term Disability Insurance
• Domestic Partner Benefits
• 11.5% Employer Retirement Contributions
• Discounted On-Campus Dining Meal Plans
• Free On-Campus Parking
• Free Access to Campus Amenities (gyms, pools, library, sporting events and more)
• Free Full Tuition for Employees and their Families
• Pet Insurance
• 100% Employer-Funded Employee Assistance Program
• Flexible Spending Accounts
• Award-Winning Wellbeing Programs
• Plus More!

Additional Perks:

• Rollins College is conveniently located on multiple Lynx Bus Routes (Winter Park/Rosemont-9 & Winter Park/Springs Village-23) and within walking distance from the Winter ParkSunRail Station
• Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards, and more)
• Free E-Training Courses & Professional Development Opportunities
• IT Software & Laptop Discounts (Apple, Lenovo, and more)
• College Bookstore Discounts
• Annual Service Awards & Recognition Programs
• Discover what it's like to live in Orlando:Live, Work, Play and Learn
• Plus More!

Rollins offers a competitive salary, along with our generous full-time benefits package.

Our Service Excellence Philosophy:

At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.

Equal Employment Opportunity:

Rollins College is an equal opportunityinstitution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to [e-mail] | 407.646.2102.

Employment Eligibility:

All new employees must be eligible and show employment eligibility verification by the first date of employment at Rollins College, as legally required (e.g., Form I-9). Rollins College will require proof of authorization to work in the United States. Further, based on the September 19, 2025, Presidential Proclamation and accompanying guidance from the USCIS and Department of State, the College may not be able to offer H-1B sponsorship. Particularly the College is not able to pay the required fee accompanying new H-1B visa petitions.

FLSA Status:

Exempt

Service Months:

12