Digital Donor Engagement Manager

Arizona State University; Phoenix (AZ); On-site; USD 65,000 - 80,000; Full time

Job summary

Arizona State University’s Digital Donor Engagement Manager leads the strategy, execution, and optimization of digital fundraising efforts to grow online revenue and donor engagement. You will collaborate with Brand Engagement, Membership, and Programming teams to align messaging and timing.

The role leverages AI, predictive modeling, and data-driven decision-making to optimize donor acquisition, retention, and lifetime value across email, SMS, social media, and paid campaigns.

Qualifications

• Experience in public media or membership-based organizations.
• Knowledge of PBS fundraising models and pledge drives.
• Familiarity with predictive analytics, marketing automation platforms, and performance marketing tools.

Responsibilities

• Develop and implement a comprehensive digital fundraising strategy aligned with annual revenue goals.
• Grow online giving through integrated, multi-channel campaigns including email, SMS/text messaging, paid media, website optimization, social media, and peer-to-peer efforts.
• Integrate digital strategy into on-air drives, major station initiatives, and special fundraising campaigns.
• Collaborate closely with Brand Engagement & Marketing, Membership, and Programming teams to align messaging, audience insights, and campaign timing.
• Lead strategy and execution of SMS and mobile fundraising campaigns, including text-to-give initiatives, donor reminders, pledge drive engagement, and event-based messaging.
• Develop segmentation and personalized messaging strategies to increase engagement and response rates.
• Ensure compliance with SMS regulations and best practices while optimizing donor experience.
• Integrate SMS with email, social media, and on-air messaging to create cohesive multi-channel donor journeys.
• Utilize AI-powered tools and analytics platforms to enhance segmentation, personalization, donor journey mapping, and predictive modeling.
• Continuously test, analyze, and refine messaging, creative, and targeting using A/B and multivariate testing.
• Identify emerging technologies and digital philanthropy trends to drive innovation and growth.
• Oversee email marketing strategy including segmentation, automation, personalization, and campaigns.
• Manage digital donor acquisition, retention, reactivation, and upgrade campaigns.
• Ensure accurate tracking, data hygiene, and reporting within Salesforce Marketing Cloud and marketing platforms.
• Use behavioral and engagement data to create tailored donor experiences across email and mobile channels.
• Optimize donation forms, landing pages, and digital experiences to increase conversion rates.
• Implement SEO best practices and strategies to grow organic traffic and conversion.
• Manage paid advertising across Google, Meta, and emerging platforms.
• Oversee digital acquisition and retargeting campaigns using audience data and performance insights.
• Monitor KPIs including conversion rate, cost per acquisition, donor lifetime value, retention, and ROI.
• Track engagement and performance across email, SMS, web, and social channels.
• Produce monthly and quarterly performance reports with actionable recommendations.
• Present insights and strategy adjustments to leadership and cross-functional teams.

Skills

Strategic and forward-thinking

Data-driven and innovative

Collaborative and cross-functional

Results-oriented

Strong project management

Education

Bachelor’s degree

Tools

Marketing automation platforms

Predictive analytics tools

Salesforce Marketing Cloud

Job description

Job Profile

Administrative Operations Manager 1

Job Family

Administrative Operations

Time Type

Full time

Minimum Qualifications

Bachelor’s degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary

Manages the routine operations of a department within the division. Monitors budget, implements strategic priorities, and prepares reports for senior management.

Job Description

The Digital Donor Engagement Manager leads the strategy, execution, and optimization of Arizona PBS’s digital fundraising efforts. This role is responsible for growing online revenue, expanding the digital donor pipeline, and deepening engagement across email, website, text messaging (SMS), social media, paid digital campaigns, and emerging platforms. This position blends creativity with analytics and innovation. The Digital Donor Engagement Manager will leverage AI tools, predictive modeling, and data-driven decision-making to optimize donor acquisition, retention, and lifetime value — ensuring Arizona PBS remains at the forefront of modern philanthropic strategy.

Position Salary Range

• $65,000 to $80,000 annually; DOE

Essential Duties

• Develop and implement a comprehensive digital fundraising strategy aligned with annual revenue goals.
• Grow online giving through integrated, multi-channel campaigns including email, SMS/text messaging, paid media, website optimization, social media, and peer-to-peer efforts.
• Integrate digital strategy into on-air drives, major station initiatives, and special fundraising campaigns.
• Collaborate closely with Brand Engagement & Marketing, Membership, and Programming teams to align messaging, audience insights, and campaign timing.
• Lead strategy and execution of SMS and mobile fundraising campaigns, including text-to-give initiatives, donor reminders, pledge drive engagement, and event-based messaging.
• Develop segmentation and personalized messaging strategies to increase engagement and response rates.
• Ensure compliance with SMS regulations and best practices while optimizing donor experience.
• Integrate SMS with email, social media, and on-air messaging to create cohesive multi-channel donor journeys.
• Utilize AI-powered tools and analytics platforms to enhance segmentation, personalization, donor journey mapping, and predictive modeling.
• Continuously test, analyze, and refine messaging, creative, and targeting using A/B and multivariate testing.
• Identify emerging technologies and digital philanthropy trends to drive innovation and growth.
• Oversee email marketing strategy including segmentation, automation, personalization, and campaigns (Public Media Gives Day, Giving Tuesday and events).
• Manage digital donor acquisition, retention, reactivation, and upgrade campaigns.
• Ensure accurate tracking, data hygiene, and reporting within Salesforce Marketing Cloud and marketing platforms.
• Use behavioral and engagement data to create tailored donor experiences across email and mobile channels.
• Optimize donation forms, landing pages, and digital experiences to increase conversion rates.
• Implement SEO best practices and strategies to grow organic traffic and conversion.
• Manage paid advertising across Google, Meta, and emerging platforms.
• Oversee digital acquisition and retargeting campaigns using audience data and performance insights.
• Monitor KPIs including conversion rate, cost per acquisition, donor lifetime value, retention, and ROI.
• Track engagement and performance across email, SMS, web, and social channels.
• Produce monthly and quarterly performance reports with actionable recommendations.
• Present insights and strategy adjustments to leadership and cross-functional teams.

This role works in close partnership with:

• Brand Engagement & Marketing to ensure cohesive storytelling and audience growth strategies.
• Membership to align digital acquisition and retention efforts with broader donor engagement goals.
• Programming to leverage compelling content and mission-driven storytelling that inspires philanthropic support.

Desired Qualifications

• Experience in public media or membership-based organizations.
• Knowledge of PBS fundraising models and pledge drives. Familiarity with predictive analytics, marketing automation platforms, and performance marketing tools.
• Key Competencies
• Strategic and forward-thinking
• Data-driven and innovative
• Collaborative and cross-functional
• Results-oriented
• Strong project management and execution skills
• Ability to quickly change priorities, which may include and/or are subject to the resolution of conflicts.
• Ability to effectively communicate to perform essential functions.

Working Environment

• Activities are primarily performed in an environmentally controlled office setting, subject to extended periods of sitting, keyboarding, and manipulating a computer mouse; required to stand for varying lengths of time.
• Bending, reaching, lifting, pushing, and pulling up to 25 pounds at times.

Department Statement

A community service of Arizona State University and an affiliate of ASU Media Enterprise, Arizona PBS is one of the nation’s leading public media organizations, reaching viewers across five broadcast channels and an array of digital platforms.

Driving Requirement

Driving is not required for this position.

Location

Campus: Downtown Phoenix

Funding

No Federal Funding

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation’s fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

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Employment Verification Statement

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.