Digital Designer

Wolverine Worldwide; Rockford (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Wolverine Worldwide’s in‑house creative agency, The Agency, is seeking a Digital Designer to support Merrell. This hybrid role in Rockford, MI blends concept through production, partnering with cross‑functional teams to deliver digital‑first assets across websites, emails, paid social, and display campaigns.

You’ll collaborate with the Senior Digital Designer, use Figma and Adobe Creative Cloud, and bring brand stories to life with thoughtful craft, accessibility, and performance in mind, while

Qualifications

• Bachelor’s Degree or equivalent work experience.
• 3+ years of Digital Creative experience in an agency or in‑house team.
• Strong portfolio showing digital‑first design across web, social, email, or campaign channels.
• Knowledge of responsive and mobile‑first design, accessibility, and digital best practices.
• Experience designing for digital environments such as responsive websites, email, paid media placements, touchscreen experiences, and other interactive formats.
• Proficiency in Figma for prototyping, organizing files, and handoff.
• Proficiency in Adobe Creative Cloud for asset production.
• Strong visual design fundamentals including layout, typography, color, and composition.
• Ability to manage multiple projects, incorporate feedback, and meet evolving timelines.
• Strong communication and cross‑functional collaboration skills.

Responsibilities

• Design digital assets and experiences for Merrell campaigns across websites, landing pages, paid social, display ads, email, and other channels.
• Use insights and performance data to guide design decisions and improve experiences.
• Translate brand direction and goals into channel‑specific, polished creative.
• Create layouts, templates, and production‑ready assets with consistent brand experience.
• Collaborate with cross‑functional partners to align on creative direction and requirements.
• Design with the full customer journey in mind, including responsive and platform‑specific experiences.
• Use Figma to prototype ideas, organize work, and prepare handoff files.
• Contribute motion concepts and animated assets where appropriate.
• Stay current on digital design trends and platform requirements.

Skills

Figma proficiency

Adobe Creative Cloud

Portfolio demonstrated digital‑first

Responsive & mobile‑first design

Cross‑functional collaboration

Typography & layout

Communication skills

Time management

Education

Bachelor’s Degree or equivalent

Tools

Figma

Adobe Creative Cloud

Job description

Join Wolverine Worldwide’s in‑house creative agency, The Agency, as a Digital Designer supporting the Merrell brand. This hybrid role in Rockford, MI gives you the space to design digital‑first marketing assets and experiences, from early concept through production delivery, while partnering with cross‑functional teams.

You’ll report to the Senior Digital Designer and help bring Merrell campaigns, products, and brand stories to life across a range of digital touchpoints. The work blends thoughtful craft with performance‑minded iteration, with a collaborative workflow using tools like Figma and Adobe Creative Cloud.

What you’ll do

• Design digital assets and experiences that support Merrell campaigns across websites, landing pages, paid social, display ads, email, and other digital marketing channels.
• Use insights, user behavior, and performance data to guide design decisions and continuously improve digital experiences.
• Translate brand direction, campaign concepts, and business goals into channel‑aware, polished creative that feels purposeful and true to Merrell.
• Create layouts, templates, design‑system elements, and production‑ready assets to keep the team moving fast while maintaining a consistent, elevated brand experience.
• Collaborate with cross‑functional partners to align on creative direction, clarify requirements, and support smooth concept‑to‑delivery workflows.
• Design with the full customer journey in mind, accounting for responsive, interactive, and platform‑specific experiences.
• Use Figma to prototype ideas, organize work clearly, collaborate with partners, and prepare files for handoff.
• Contribute motion concepts, animated assets, and interactive ideas using foundational animation principles where appropriate.
• Stay current on digital design trends, platform requirements, creative best practices, and emerging tools that improve quality and effectiveness.
• Perform duties consistent with the Company’s AAP/EEO goals and policies, and complete other assigned tasks as needed.

What you’ll bring

• Bachelor’s Degree or equivalent work experience.
• 3+ years of experience in a Digital Creative role on an agency or in‑house team.
• A strong portfolio demonstrating digital‑first design work, with clear craft, storytelling, and an understanding of how creative performs across web, social, email, advertising, or campaign‑based channels.
• Knowledge of responsive and mobile‑first design, accessibility considerations, and digital experience best practices.
• Experience designing for digital environments such as responsive websites, email, paid media placements, touchscreen experiences, and other interactive or platform‑specific formats.
• Figma proficiency, including prototyping, organizing files, collaborating with partners, and preparing work for handoff.
• Adobe Creative Cloud proficiency to create, refine, and prepare visual assets for digital production.
• Strong visual design fundamentals, including layout, typography, hierarchy, color, composition, and attention to detail.
• Ability to manage multiple projects, incorporate feedback, and deliver high‑quality work amid evolving timelines and priorities.
• Strong communication skills, including presenting design thinking clearly and collaborating effectively cross‑functionally.

Bonus skills (optional)

• Advanced Figma experience, including scalable components, variants, variables, auto layout, prototyping, shared design libraries, and disciplined file structures.
• Deep knowledge of animation principles, motion design, or animated digital asset production.
• Experience with emerging digital tools, AI‑assisted creative workflows, and innovative approaches to improve efficiency and creative expression.

Working conditions

• Normal office environment.
• Some travel may be required.
• Flexible hybrid schedule: three days in office and two days remote. (#LI‑ND)