Digital Designer

Centric Brands Inc.; City of Niagara Falls (NY); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

401(k) matching

Medical insurance

Dental insurance

Vision insurance

Summer Fridays

Generous PTO

Merchandise discounts

Career development

Job summary

Centric Brands Inc. is seeking a Digital Designer to elevate our online brand experience for Dockers and the Lifestyle Brands portfolio.

The role centers on mobile-first, conversion-driven design for homepage layouts, landing pages, emails, and promotional graphics, in collaboration with product and web teams. Ideal candidates bring 5+ years in digital design within ecommerce or fashion, strong typography and visual hierarchy, and expert knowledge of Photoshop, Illustrator, InDesign, Lightroom,

Qualifications

• 5+ years of digital design experience, preferably in ecommerce or fashion brands.
• Strong mobile-first and responsive design principles.
• Expert-level proficiency with Adobe Creative Suite.
• Experience designing for web with strong typography and visual hierarchy.
• Ability to meet deadlines in a fast-paced environment.

Responsibilities

• Design site assets including homepages, landing pages, banners.
• Support UX updates with product and web development teams.
• Design email campaigns with mobile optimization.
• Create reusable templates and modules across pages.
• Collaborate with content, merchandising, marketing, and development teams.
• Generate AI imagery for email and web under direction.
• Manage asset handoff, QA, and file organization.

Skills

Digital design

Responsive design

Web typography

Brand guidelines

Project coordination

Customer journey understanding

Tools

Photoshop

Illustrator

InDesign

Lightroom

XD

Capture One

Pixels

Job description

About Us

Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.

Specific Responsibilities Would Include

We are looking for a Digital Designer to bring our online brand experience to life through clean, engaging, and conversion-driven design in our Lifestyle Brands portfolio with a focus on the Dockers brand. This role will focus on supportingDockers.com, including homepage layouts, landing pages, promotional banners, emails, UX updates, paid media, and more. The ideal candidate understands digital commerce, brand storytelling, and how to design for mobile-first experiences that drive results.

Key Responsibilities:

• Design site assets including homepages, landing pages, category banners, and promotional graphics that align with seasonal creative and merchandising needs.
• Support UX updates and enhancements in partnership with product and web development teams.
• Design email campaigns in accordance with brand and marketing calendars, ensuring best-in-class mobile optimization.
• Create visually cohesive, on-brand templates and modules for reuse across pages and devices.
• Collaborate closely with content, merchandising, marketing, and development teams to bring creative to life within web constraints.
• Help generate supplemental AI imagery in Weavy.ai for email and web with the direction of the Creative Director and merchandising team.
• Manage file organization, asset handoff, and QA for all digital deliverables.

Our Best Fit Candidate Would Have

• 5+ years of experience in digital design, preferably within an eCommerce or fashion brand environment.
• Strong understanding of responsive and mobile-first design principles.
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, XD); experience with Capture One, Pixels is a plus.
• Strong understanding of post-production, file organization, asset workflows, raw file processing and image optimization for print and digital.
• Proven experience designing for web, with a portfolio showcasing strong typography, layout, and visual hierarchy.
• Comfortable working within brand guidelines while pushing creative boundaries.
• Detail-oriented, organized, and able to meet deadlines in a fast-paced environment.
• Understanding of the customer journey and performance-driven design thinking.

In return, we provide an industry-competitive salary, along with a comprehensive benefits plan (medical, dental, vision) that includes a matching 401(k), Summer Fridays, generous PTO, merchandise discounts, excellent career development opportunities, and a work environment that reflects our industry leadership. Our social impact program, Centric Cares, focuses on volunteerism to make a difference in communities we live and work in and our D&I committee is shaping the future of diversity, equity and inclusion at Centric Brands though workshops, resources and inspiring conversation.

Salary Range: $55,000 - $70,000

At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.

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Centric Brands is an Equal Opportunity Employer