Digital Customer Success Specialist

Cisco; North Carolina; On-site; USD 85,000 - 120,000; Full time

Job summary

Cisco's Digital Customer Experience (DCX) team is hiring a Marketing Campaign Manager to lead end-to-end customer lifecycle campaigns across Cisco's Networking, Data Center and Security portfolios. You will plan, execute, and optimize campaigns, coordinating with product marketing, content marketing, and web teams to maximize adoption and renewals.

You will manage timelines, budgets, and cross-functional delivery, leveraging analytics and automation tools to measure performance and improve ROI

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• Minimum of four (4) years of experience managing integrated marketing campaigns from inception to completion.
• Minimum of four (4) years of experience managing marketing project timelines, email campaigns, and virtual customer events.
• Demonstrated proficiency in marketing analytics and automation platforms (e.g., Salesforce, SFMC, Eloqua, Adobe, Google Analytics, Webex, Project Management, Tableau, AI assistants) for performance tracking and optimization.
• Experience managing marketing campaigns with a global or multi-regional scope.

Responsibilities

• Oversee the complete management of specific customer lifecycle adoption campaigns, from strategy through execution, measurement, and reporting.
• Manage timelines, resources, and cross-functional collaboration across teams.
• Guide multi-campaign delivery to ensure timely, high-quality execution and impactful outcomes such as adoption, value realization, and renewals.

Skills

Marketing analytics

Automation platforms

Cross-functional collaboration

Campaign management

Global scope

Education

Bachelor's degree in Marketing, Business Admin, Communications

Tools

Salesforce

SFMC

Eloqua

Adobe

Google Analytics

Webex

Tableau

AI assistants

Job description

The application window is expected to close on: 11/12/2026

Meet the Team

The Digital Customer Experience (DCX) team serves as the CX strategic engine for end-to-end digital campaign excellence at scale. We are responsible for designing, building, managing, and optimizing digital customer lifecycle adoption journeys for the CX Networking, Data Center and Security product portfolios to drive product adoption and value for customers, achieve ARR in green targets, de-risk renewals, and accelerate frictionless renewals through a digitally driven motion. We maximise AI-driven insights, agentic orchestration and hyper-personalization to drive success through a variety of channels including dynamic emails, in-product, virtual events, community, social and dynamic guided resource experiences.

We are committed to providing transparent visibility into campaign performance, maximising data to inform strategy, and demonstrating impact. To achieve this, we foster close, collaborative partnerships with a wide array of internal stakeholders, including Product Marketing, Product Management, Content Marketing, Brand and Creative, Web, Channel, CX Program, Partner and Sales teams. This cross-functional alignment is crucial for ensuring seamless execution and consistent messaging across global and regional efforts. Ultimately, from the initial strategic conception through to final execution, our team is dedicated to bringing the customer journey to life, ensuring that every customer lifecycle initiative is interconnected, rigorously measured, and demonstrably impactful in achieving business objectives.

Your Impact

• Purpose: Drive the successful planning, execution, and optimization of product adoption and value realization for all Cisco customers, at scale, maximising AI-driven insights, agentic orchestration, and hyper-personalized digital engagement to accelerate outcomes, drive growth and secure renewals
• Scope: Oversee the complete management of specific customer lifecycle adoption campaigns, from initial strategy and planning through execution, measurement, and reporting. This includes managing timelines, resources, and how different teams work together.
• Impact: Manage multiple campaigns at once, guiding cross-functional teams to ensure timely and high-quality delivery. The impact is significant, directly contributing to customer adoption engagement, product time-to-value, de-risk motions, and renewals by bringing campaigns effectively to market!

What Success Looks Like

Campaigns launch on time and within budget, achieve or exceed defined goals (e.g., reach, engagement, adoption score, renewals), show clear return on investment, and receive positive feedback from stakeholders. Continuous improvement in campaign processes and performance is evident!

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of four (4) years of experience managing integrated marketing campaigns from inception to completion.
• Minimum of four (4) years of experience managing marketing project timelines, email campaigns, and virtual customer events.
• Demonstrated proficiency in marketing analytics and automation platforms (e.g., SalesForce, SFMC, Eloqua, Adobe, Google Analytics, Webex, Project Management, Tableau, AI assistants) for performance tracking and optimization.
• Experience managing marketing campaigns with a global or multi-regional scope.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.