Digital Copywriter - Hybrid Finance Marketing

T. Rowe Price Hong Kong; Baltimore (MD); Hybrid; USD 70,000 - 118,000; Full time

Job summary

T. Rowe Price is seeking a versatile Copywriter to develop engaging, benefit-focused content for social, email, web, video and print across digital and non-digital channels.

You will work with marketing partners, graphic designers, UX designers, and content strategists to ensure brand tone and messaging align with strategy. The role requires understanding of the financial services industry, audience segmentation, and ability to tailor tone to advisors.

Qualifications

• Bachelor's degree and 2+ years of relevant work experience.
• Experience with SEO and accessibility principles.
• Writing samples should be submitted when applying.

Responsibilities

• Works with stakeholders to align on content requirements and success factors.
• Participates in creative meetings with designers and partners.
• Generates ideas and develops copy based on strategy and brand tone.
• Applies writing guidelines and incorporates brand tone, voice and principles.

Skills

Copywriting

Editing

SEO

Accessibility

Figma

Microsoft Office

Adobe Acrobat

Writing samples

Education

Bachelor's degree

Tools

Figma

Microsoft Office

Adobe Acrobat

Job description

T. Rowe Price is seeking a versatile Copywriter to develop engaging, benefit-focused content for social, email, web, video and print across digital and non-digital channels.

You will work with marketing partners, graphic designers, UX designers, and content strategists to ensure brand tone and messaging align with strategy. The role requires understanding of the financial services industry, audience segmentation, and ability to tailor tone to advisors.