Digital Copywriter

T. Rowe Price Hong Kong; Baltimore (MD); Hybrid; USD 70,000 - 118,000; Full time

Job summary

T. Rowe Price is seeking a versatile Copywriter to develop engaging, benefit-focused content for social, email, web, video and print across digital and non-digital channels.

You will work with marketing partners, graphic designers, UX designers, and content strategists to ensure brand tone and messaging align with strategy. The role requires understanding of the financial services industry, audience segmentation, and ability to tailor tone to advisors.

Qualifications

• Bachelor's degree and 2+ years of relevant work experience.
• Experience with SEO and accessibility principles.
• Writing samples should be submitted when applying.

Responsibilities

• Works with stakeholders to align on content requirements and success factors.
• Participates in creative meetings with designers and partners.
• Generates ideas and develops copy based on strategy and brand tone.
• Applies writing guidelines and incorporates brand tone, voice and principles.

Skills

Copywriting

Editing

SEO

Accessibility

Figma

Microsoft Office

Adobe Acrobat

Writing samples

Education

Bachelor's degree

Tools

Figma

Microsoft Office

Adobe Acrobat

Job description

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.Join us for the opportunity to grow and make a difference in ways that matter to you.Role SummaryAs part of a cross-functional team, the copywriter collaborates with marketing partners and creative colleagues (graphic designers, UX designers, and content strategists) to develop engaging, benefit-focused content for digital and non-digital channels. Key outputs include social posts, email, web, video, and print collateral.The Copywriter has a fundamental understanding of the financial services industry, T. Rowe Price capabilities, and our intermediary audiences. The copywriter also understands how to engage the advisor audience and successfully position the firm’s products, services, and brand in a crowded marketplace.ResponsibilitiesWorks with key stakeholders to ensure alignment on content requirements, objectives, assumptions, and success factors before copy development begins.Participates in creative meetings for project kickoffs and brainstorming sessions with designers and business partners.Generates ideas and develops clear, concise, compelling copy based on agreed-upon strategy.Understands the various audience segments for an assigned campaign; tailors content to reflect the desired tone, sentiment, and intent of the messaging and elicit the desired reaction/response.Applies writing and content style guidelines and incorporates T. Rowe Price brand tone, voice, and principles in copy.Understands the unique content preferences of digital consumers (functional, engaging, scannable, concise, platform-friendly, searchable).Uses approved generative AI tools as part of the creative process, with required governance.Presents ideas and works in an iterative manner—responding with copy that addresses stakeholder feedback or research findings.Reviews and edits content produced by marketing partners and creative colleagues.Manages time and project load to meet deadlines as agreed upon with business partners.QualificationsRequired:Bachelor's degree or the equivalent combination of education and relevant experience AND2+ years of total relevant work experience.Preferred:2+ years of editorial or copywriting experience in the financial industry, including digital, development of messaging strategies, creative campaigns, and marketing communications.Experience with SEO and accessibility principles and application.Experience with Figma and highly comfortable using Microsoft Office Suite and Adobe Acrobat.Outstanding writing, editing, communication, and presentation skills.**Writing samples should be submitted when applying**FINRA RequirementsFINRA licenses are not required and will not be supported for this role.Work FlexibilityThis role is eligible for hybrid work, with up to one day per week from home.Base Salary RangesPlease review the job posting for the location of this specific opportunity.$69,500.00 - $118,000.00 for the location of: Maryland, Colorado, Washington and remote workers$76,500.00 - $130,000.00 for the location of: Washington, D.C.$87,000.00 - $148,000.00 for the location of: New York, CaliforniaPlacement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.Commitment to Diversity, Equity, and InclusionAt T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.BenefitsWe value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.Featured employee benefits to enrich your life:Competitive compensationAnnual bonus eligibilityA generous retirement planHybrid work scheduleHealth and wellness benefits, including online therapyPaid time off for vacation, illness, medical appointments, and volunteering daysFamily care resources, including fertility and adoption benefitsLearn more about our benefits.T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.