Digital Content Writer (Aus)

r3 Consultant; Indiana (PA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company seeks a skilled Digital Content Writer to create optimized content that enhances digital customer experiences. This fully remote role involves collaboration with global teams and requires a strong background in digital marketing, SEO, and content strategy. Ideal candidates will have a Bachelor's degree and experience in B2B content, particularly in insurance and consulting sectors.

Qualifications

• 5+ years experience in digital marketing and stakeholder engagement.
• Fluent in US and UK English with strong communication skills.

Responsibilities

• Develop and edit engaging content for digital platforms using SEO best practices.
• Collaborate with global teams across design, SEO, UX, and marketing.

Skills

SEO

Research

Content Strategy

Collaboration

Adaptability

Education

Bachelor’s Degree

Tools

Google Analytics

Figma

Trello

Workfront

Job description

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Digital Content Writer

About The Role

As part of Gallagher's global digital experience team, the Digital Content Writer will create dynamic digital experiences that generate leads through compelling, optimized content for Gallagher websites. This role involves unifying global and regional business units, leading user research, UX, content strategy, and SEO to enhance digital customer experiences.

About You

You are a skilled writer with SEO expertise, capable of creating content for digital audiences across various brands and customer types. You conduct thorough research, utilize analytics for data-driven decisions, and adapt tone and voice to brand guidelines. You are organized, collaborative, and eager to learn new tools, with experience in B2B and B2B2C content, especially in insurance and consulting sectors.

Responsibilities

1. Develop and edit engaging content for digital platforms, including websites, using SEO best practices.
2. Plan and initiate content projects, conduct stakeholder interviews, and review drafts for approval.
3. Manage content workflows, ensure content aligns with brand tone, and optimize content based on analytics and UX research.
4. Collaborate with global teams across design, SEO, UX, and marketing to improve content effectiveness.
5. Conduct content audits, recommend improvements, and leverage data to scale content strategies.
6. Maintain flexibility to meet global stakeholders' schedules and adapt to various project phases.

Position Requirements

• Bachelor’s Degree and/or 5+ years experience in digital marketing and stakeholder engagement.
• Fluent in US and UK English, with strong oral and written communication skills.
• Experience in B2B/insurance and risk management content development is a plus.
• Proficiency with tools like Google Analytics, Figma, Trello, Workfront, and familiarity with Marketing Cloud, Hotjar, and Qualtrics.
• Ability to manage multiple projects across different regions, working with global stakeholders.
• Proven track record of leveraging data to drive engagement and conversions.

We are an Equal Opportunity Employer. This fully remote role requires flexibility to meet during Central time zone hours and engage with global stakeholders.