Digital Content Strategist (Hybrid) - Olin Business

Washington University in St. Louis; United States; Remote; USD 58,000 - 100,000; Full time

Job summary

Washington University in St. Louis is seeking a Digital Content Strategist to lead digital storytelling for its Olin School of Business. This role involves strategic planning, content management, and evaluating marketing tactics to enhance brand engagement through digital platforms. Ideal candidates will possess significant experience in digital content creation, understanding social media channels, and demonstrating strong analytical capabilities.

Benefits

Up to 22 days of vacation

Competitive health insurance packages

Free Metro transit U-Pass for eligible employees

Tuition coverage for employees and family

Wellness resources and programs

Qualifications

• 5 years experience in professional writing, editing, and optimizing content for digital communications.
• Strong portfolio demonstrating knowledge in writing and organizing content for the web.

Responsibilities

• Evaluate and optimize digital channels to engage key audiences.
• Produce compelling brand storytelling assets optimized for digital distribution.
• Track KPIs and report on campaign outcomes.

Skills

Content Management Systems (CMS)

Audience Targeting

Content Development

Social Media Content Creation

Web Analytics Tools

Education

Bachelor's degree

Job description

Scheduled Hours 37.5 Position Summary The Digital Content Strategist serves as the visionary leader and subject matter expert to develop and activate integrated, multi-format storytelling for Olin’s owned, shared and paid digital platforms, in support of the school’s graduate program recruitment and stakeholder reputation goals.

As part of an integrated marketing and communications team, the Digital Content Strategist will set the strategic direction, actively manage and measure the impact of content published and shared on Olin’s external digital channels. This position will collaborate closely with the senior manager of creative content and brand managers to conceive of integrated digital storytelling campaigns aligned to Olin Marketing & Communication strategies and priorities. Job Description

Primary Duties & Responsibilities:

Strategy and Planning

• Evaluate and optimize Olin’s digital channel ecosystem to tell a clear, unified brand story that engages key audiences in relevant programs, events and opportunities.
• Define target audiences for social channels and set guidelines for the development of highly engaging content that accounts for platform algorithms.
• Conceive of integrated digital storytelling campaigns aligned to Olin strategies and priorities.

Activation and Execution

• Work in partnership with Olin content creators (writing, creative, web and video teams) to produce well-written and compelling brand storytelling assets that are optimized for digital ecosystem distribution.
• Own and manage social content publishing platforms inclusive of but not limited to LinkedIn, Meta, YouTube, WeChat, Little Red Book.
• Execute digital storytelling campaigns inclusive of earned/owned/paid content targeted to key audiences.
• Develop and maintain relationships with external social channel representatives to manage for platform algorithm changes and keep informed of emerging earned and paid optimization approaches.

Measurement and Reporting

• Defining key program impact (KPIs) measures aligned to strategic plan objectives.
• Track KPIs and report on campaign outcomes, as well as quarterly reporting, to demonstrate impact, key learnings.
• Measure content and campaign impact.
• Monitor and periodically report on competitor landscape.
• Recommend process and strategy improvements to enhance future results.
• Connect campaign results with broader audience journeys managed by separate CRM team.

Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Ability to travel to various on and off-campus locations

• Normal office environment

Physical Effort

• Typically sitting at desk or table

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time. Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Professional Writing, Editing And Optimizing Content For Digital Communications (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position. More About This Job

Strong-fit candidates will have an audience-first storytelling mindset, as well as proven depth of experience with managing a digital ecosystem where content can be published, amplified and monitored fluidly across channels, including:

• Owned websites and internal e-newsletters
• Shared social communities such as LinkedIn, Meta, YouTube, WeChat, Little Red Book, etc.
• Paid targeting and amplification opportunities including search, in-platform ads and thought leadership content boosting

Comfort working collaboratively within the marketing and communications team and building relationships with partners across the university is essential, as well as an ability to both think strategically and actively execute.

Required Qualifications

• Strong portfolio that demonstrates knowledge in writing and organizing content for the web.

Preferred Qualifications:

• Experience in higher education industry or marketing communications agency.
• Expertise and demonstrated experience in planning and managing social content optimized to achieve campaign and business objectives.
• Mastery of content management systems to coordinate content publishing and measure outcomes.
• Excellent written and verbal communication skills.
• Five years experience in communications, marketing or public relations.

Preferred Qualifications

Education:

No additional education beyond what is stated in the Required Qualifications section.

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

Communications And/Or Marketing With Progressive Leadership Responsibility ()

Skills:

AP Style Writing, Audience Targeting, Collaboration Management, Content Development, Content Gathering, Content Management Systems (CMS), Cross-Team Collaboration, Database Management, Deadline Management, Detail-Oriented, English Writing, Group Presentations, Interpersonal Communication, Journalism, Marketing, Marketing Materials, Media And Communications, Organizational Structures, Portfolio Management, Social Media Content Creation, Social Media Relations, Web Analytics Tools, Web Content Grade G12 Salary Range $58,400.00 - $99,700.00 / Annually The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget. Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ .

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [e-mail] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening. Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.