Digital Content Strategist: Campaigns & Analytics

Nestlé Purina North America; St. Louis (MO); On-site; USD 66,000 - 82,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Job summary

Nestlé Purina North America in St. Louis is seeking a Digital Content Planner to manage content across website, social, email, video and display. You will partner with Digital Strategists and creative teams to deliver campaigns and maintain asset organization, QA checks, and data reporting.

The role requires a bachelor's degree and 3+ years in digital marketing, including 1+ year in digital/social campaigns; strong project coordination and cross‑functional collaboration are essential.

Qualifications

• Bachelor’s degree required.
• 3+ years of professional experience including 1+ years in digital and/or social marketing.
• 1+ years of experience in digital campaign activations including website, email, social, video and display.

Responsibilities

• Responsible for content execution across website, social (organic and paid), online video, digital banners, and retailer assets.
• Manage and complete social content calendars, website update request forms, paid media traffic sheets, and other digital handoff processes
• Work closely with Project Managers to ensure all deadlines are met
• Oversee accurate content deliverables, from project brief to launch, including checking specifications and requirements, providing final creative assets to outside vendors, and conducting QA reviews.
• Be a key contact for media agencies, ensuring all digital creative assets are trafficked accurately ahead of launch and communicating timely updates to all clients, partners, and teams.
• Collaborate with Digital Strategists and analytics counterparts on pulling data and insights for owned digital properties
• Assist Digital Strategists in the creation of campaign kickoff documents
• Maintain strong agility and attention to detail skills while working cross-functionally with creative and account teams on multiple projects

Job description

Nestlé Purina North America in St. Louis is seeking a Digital Content Planner to manage content across website, social, email, video and display. You will partner with Digital Strategists and creative teams to deliver campaigns and maintain asset organization, QA checks, and data reporting.

The role requires a bachelor's degree and 3+ years in digital marketing, including 1+ year in digital/social campaigns; strong project coordination and cross‑functional collaboration are essential.