Digital Content Strategist

Imigrus; San Jose (CA); On-site; USD 96,000 - 130,000; Full time

Benefits offered by this job

401k and Health, Vision, and Dental

H1B Sponsorship available

Relocation Allowance available

Job summary

Think Academy US seeks a Video Content Growth Lead to build and scale an AI-powered content engine and drive customer acquisition. You will oversee creator sourcing, production, and distribution across platforms, collaborating with teaching, design, and marketing teams.

Experience in content marketing and AI-powered workflows, with strong communication and project management, will help optimize leads and CAC while delivering impactful educational videos.

Qualifications

• Experience in content marketing or digital marketing with proven customer acquisition results.
• Familiarity with AI tools and workflows for scalable content production.
• Strong understanding of short-form video content and social media platforms.
• Excellent communication, project management, and analytical skills.

Responsibilities

• Develop and scale an AI-powered video content engine to drive customer acquisition.
• Oversee content sourcing, production, and multi-platform distribution.
• Collaborate with teaching, design, editing, and marketing teams.
• Track leads, conversions, and CAC to optimize performance.

Skills

Content marketing

AI tools

Short-form video

Communication

Project management

Analytical skills

Job description

Job Description

Job type: Full-Time, Exempt
Location: San Jose, CA
Intended Start Date: ASAP

About the Role

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group (NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children's ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

What You Will Do

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. We are looking for a Video Content Growth Lead to build and scale an AI-powered video content engine that drives customer acquisition. You will oversee the end-to-end process, from creator content sourcing and video production to multi-platform distribution and lead generation, working closely with cross-functional teams to drive measurable growth. As a Video Director/Scriptwriter, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You'll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.

Key Responsibilities

• Content Strategy: Build a network of teacher creators and develop content strategies aligned with audience needs and acquisition goals.
• AI-Powered Video Production: Use AI tools and external vendors to scale video scripting, editing, repurposing, and production.
• Multi-Platform Growth: Manage video distribution across TikTok, YouTube Shorts, Instagram Reels, and Facebook, connecting organic content with paid advertising.
• Cross-Functional Collaboration: Work directly with teaching, product, sales, and marketing teams to coordinate content initiatives and drive execution.
• Performance Optimization: Track leads, conversion rates, and CAC to continuously improve content performance and acquisition efficiency.

How You Can Be Qualified

• Experience in content marketing, content growth, or digital marketing, with demonstrated customer acquisition results.
• Familiarity with AI tools and workflows for scalable content production.
• Strong understanding of short-form video content and social media platforms; professional video editing skills are not required.
• Excellent communication, project management, and analytical skills.

Preferred Qualifications

• Experience in education, online learning, or content targeting parents and families.
• Experience recruiting and managing teacher creators, UGC creators, or creator networks.
• Proven success generating leads through organic short-form videos and repurposing top-performing content for paid ads.
• Experience building AI-powered content production workflows or automation systems.
• Demonstrated ability to generate qualified leads and improve CAC through content marketing.

Interview Process

• Application Review
• Creative Assignment - Video Project
• HR Screening
• Hiring Manager Interview
• Final Interview

Pay Structure

Total Compensation: $96,000 - $130,000

Benefits

• 401k and Health, Vision, and Dental Insurance
• H1B Sponsorship available for eligible candidates
• Relocation Allowance available

Additional Information

As part of a global education company, you may have the chance to collaborate with international branches, engage with our headquarters, or explore cross-border career opportunities

Equal Opportunity Employer

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.