Digital Content Specialist

Gleaners Food Bank of Indiana; Indiana; On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

On-site Gym

Wellness programs

403(b) Plan with up to 4% match

Monthly attendance bonus

Earn up to 10% incentive pay

Apparel allowance

Job summary

Gleaners Food Bank of Indiana is seeking a Digital Content Specialist to lead storytelling across digital channels and manage all organic social media content. You will shoot/edit photos and videos, maintain brand consistency, and collaborate with the marketing team to execute digital strategies.

The role requires a bachelor’s degree or equivalent experience, 2+ years in social media management, and strong writing, editing, and analytical skills.

Qualifications

• Bachelor's degree and/or equivalent experience in marketing, communications or related field.
• 2+ years of social media management experience for a brand or organization.
• Strong understanding of social media space, communities and trends.

Responsibilities

• Create engaging content aligned with brand and platform optimization.
• Manage organic social channels and editorial calendars.
• Shoot and edit photos and videos within brand parameters.
• Engage audiences, respond to messages, and monitor posts.
• Collaborate with marketing and fundraising teams and support email campaigns.
• Assist with website updates and analytics reporting.

Skills

Social media

Content creation

Video editing

Photography

Communication

Storytelling

Editorial calendars

Organization

Deadline-driven

Education

Bachelor's degree

Equivalent experience

Tools

Meta Business Suite

Salesforce Marketing Cloud

Job description

Gleaners was founded in 1980 and is a respected leader within Feeding America, the nation’s food bank network. Since that time, Gleaners has distributed more than 1.1 billion pounds of food and critical grocery products through a network of three hundred hunger relief agencies, schools, and community partners serving Hoosiers facing hunger. In addition to food distribution to agencies, we serve our most vulnerable populations, seniors, and children, through specialty programs such as Gleaners2Go, School-Based Pantries, and Mobile Pantries. Since 2017, Gleaners has operated Fresh Connect Central, a social enterprise dedicated to sourcing and distributing produce, protein, dairy, and dry goods for the wider hunger relief network. In addition, comprehensive outreach services are offered to help reduce the line at the Tom and Julie Wood Family Resource Center, located on our campus. Gleaners is certified as a Good Wages Initiative Employer by EmployIndy. Charity Navigator has recognized Gleaners as a 4-Star organization, the highest rating for charity demonstrating fiscal management and accountability. In addition, Gleaners is an accredited charity with the Better Business Bureau and has earned a Platinum Seal of Transparency from GuideStar. Gleaners was recognized by Inc. Magazine as one of the Best Places to Work in for the past two years. To learn more visit www.gleaners.org.

ONSITE INDIANA AND NO RELOCATION

Position Purpose of Digital Content Specialist :

As part of the marketing and communications team, the Digital Content Specialist will assist in the development and implementation of marketing strategies across all digital channels to meet organizational needs. We are looking for a creative self-starter who stays ahead of digital trends and is not afraid to pivot as needed, to better reach intended audiences. This individual will lead storytelling efforts for Gleaners Food Bank of Indiana, including shooting and editing videos and photos to be used in marketing and fundraising materials. The Digital Content Specialist will also own the day-to-day management of all organic social media channels for the food bank. This includes planning, scheduling, posting, and analyzing content. This position will collaborate with the Creative Services Specialist to maintain brand standards and reports to the Director of Marketing. All responsibilities shall be consistent with Gleaners Food Bank's mission to be a leader in the fight against hunger.

Medical, Dental & Other Supplemental Insurance

• Company paid vision, long-term disability, $50,000 life AD&D
• Paid Life and Long-Term Disability Insurance
• Maternal, parental & caregiver leave
• On-site Gym
• Wellness programs
• 403(b) Plan with up to 4% match
• Monthly attendance bonus
• Earn up to 10% incentive pay
• Apparel allowance

Essential Functions of Digital Content Specialist :

• Collaborate with marketing, fundraising, and senior leadership teams to create engaging content that aligns with brand. Ensure content is optimized for each platform.
• Work with Director of Marketing to execute digital marketing strategies, maintaining editorial calendars for Gleaners.
• Actively engage with audiences on all platforms, responding to messages and comments in a timely manner and escalating any questions or issues as necessary.
• Manage time-sensitive content, ensuring timeliness of urgent posts.
• Shoot and edit photo and video content within brand parameters and style.
• Manage collection of storytelling assets such as photos, videos, and blog posts. Oversee the filing of such assets in a centralized story bank.
• Assist with email marketing efforts, including maintaining monthly e-newsletter, using Salesforce Marketing Cloud.
• Help with website management for Gleaners and as needed.
• Monitor social media engagement and work with outside digital marketing partners to optimize content strategy.
• Work with the development team to create online fundraising campaign pages as needed.
• Capture and create engaging photos and videos at events(external/staff), meetings, and organizational activities, including coordinating and conducting professional employee headshots.
• Stay on top of trends and identify timely opportunities for our brand.
• Other duties as assigned.

Education and/or Experience of Digital Content Specialist :

• Bachelor's degree and/or equivalent experience in marketing, communications or related field.
• 2+ years of social media management experience for a brand or organization preferred.
• Must have a strong understanding of the social media space, social communities, and trends.

Other Relevant Skills and Abilities of the Digital Content Specialist :

• Excellent written and verbal communication skills, with the ability to adapt tone and messaging to various platforms and target audiences.
• Proficiency with social media management platforms such as Meta Business Suite and others.
• Knowledge of and familiarity with Salesforce marketing tools a plus.
• Ability to construct social analytics reports to find baselines and regularly track improvements and areas of opportunity.
• Fundamental content creation skills in social media writing, photo editing, and video editing.
• Strong organizational skills with a proclivity for efficient workflows.
• Displays initiative to pitch new ideas
• Ability to manage a deadline-driven work environment, responding quickly and professionally to competing priorities.
• Demonstrates professionalism, enthusiasm, and teamwork.
• Strong problem-solving skills, with the ability to think both strategically and creatively.
• Capacity to work well, build rapport, and make a persuasive case for support with diverse constituent groups, both internally and externally.
• Ability to maintain confidentiality.
• Valid driver's license/Clean driving record /3 years of driving experience/Must be insurable by company vehicle insurance provider.

See full description on our website

Gleaners Food Bank is an Equal Employment Opportunity Employer and provides equal opportunities for employment and advancement for all individuals, without regard to race, color, national origin, religion, sex, gender identity, gender expression, sexual orientation, disability, age, marital status, family/parental status, pregnancy, leave status, genetic information, veteran status, creed, citizenship status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity, or any other status or category protected by applicable federal, state, or local law.