Digital Content Specialist

utaustin; Austin (TX); Hybrid; USD 52,000 - 75,000; Full time

Job summary

Enterprise Technology at UT Austin seeks a Digital Content Specialist to own the day-to-day planning, creation, and growth of its social media channels and storytelling campaigns. You will craft original multimedia content, capture campus stories, and work with the Communications team to ensure accessible, brand-aligned content across social media, podcast, and newsletters.

The role emphasizes initiative, platform trend awareness, and collaboration with campus partners to produce photography,

Qualifications

• Experience creating multimedia content for social platforms.
• Ability to plan and publish content with brand guidelines.
• Familiarity with accessibility standards and editorial guidelines.

Responsibilities

• Content Creation & Storytelling: identify and tell stories that showcase Enterprise Technology's people, services, initiatives, and impact.
• Social Media Management & Audience Growth: own the day-to-day management of Enterprise Technology's social media channels, develop content strategies, maintain calendars, and optimize postings.
• Podcast & Employee Spotlight Programs: manage the ET Talk podcast, coordinate guest outreach and scheduling, and lead Employee Spotlight initiatives.

Skills

Content Creation

Storytelling

Social Media Management

Photography

Video Production

Tools

Adobe Creative Cloud

Canva

Job description

Job Posting Title

Digital Content Specialist ----

Hiring Department

ET - Vice President and Office of CIO ----

Position Open To

All Applicants ----

Weekly Scheduled Hours

40 ----

FLSA Status

Exempt from FLSA ----

Earliest Start Date

Immediately ----

Position Duration

Expected to Continue Until Oct 19, 2027 ----

Location

AUSTIN, TX ----

Job Details

General Notes This is a fixed term position that may end one year after the employee's start date. Flexible work arrangements are available for this position, including the ability to work remotely within the United States. We prefer a candidate located in the greater Austin area as travel to campus for occasional in-person events, training, team meetings, activities, etc., may be required. This position provides life/work balance with typically a 40-hour work week, and travel limited to training (e.g., conferences/courses). Enterprise Technology is dedicated to supporting the mission of the University of Texas at Austin of unlocking potential and preparing future leaders of the state. Your skills will make a difference. You'll be working for a university that is internationally recognized for research and the work you do will make a difference in the lives of our students, faculty and staff. If you're the type of person that wants to know your work has meaning and impact, you'll like working for our campus.

Benefits

The University of Texas at Austin and Enterprise Technology provide an outstanding benefits package to our staff. Those benefits include:

• Competitive health benefits (Employee premiums covered at 100%, family premiums at 50%)
• Vision, Dental, Life, and Disability insurance options
• Paid vacation, sick leave, and holidays
• Teachers Retirement System of Texas (a defined benefit retirement plan)
• Optional Retirement Program (a defined contribution plan)
• Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Training and conference opportunities
• Tuition assistance
• Athletic ticket discounts
• Access to UT Austin's libraries and museums
• Free rides on all UT Shuttle and Capital metro buses with staff ID card

Employment Eligibility

Must be authorized to work in the United States on a full-time basis for any employer without sponsorship.

Equipment Requirements

This position requires you to maintain internet service and a mobile phone with voice and data plans to be used when required for work.

Purpose

The Digital Content Specialist owns the day-to-day planning, creation, and growth of Enterprise Technology's social media channels and recurring storytelling campaigns. This position develops audience-centered content and marketing approaches, creates original multimedia content, identifies and captures stories across campus, and uses performance insights to strengthen awareness of Enterprise Technology's people, services, initiatives, and impact. This is a hands-on role for a proactive content creator who can move projects from idea to execution. The specialist is expected to take ownership of digital channels, show initiative, bring forward fresh ideas, stay current with platform trends, and regularly work across campus to capture photography, short-form video, success interviews, events, and stories. The Digital Content Specialist works closely with the Communications team to plan and deliver coordinated, accessible, and brand-aligned content across social media channels, podcast, and monthly newsletter contributions. The position contributes to content and marketing strategy while independently managing recurring campaigns, production workflows, and day-to-day publishing.

Responsibilities

• Content Creation & Storytelling:
  • Identify and tell stories that showcase Enterprise Technology's people, services, initiatives, and impact.
  • Capture and create photography, video, written content, and multimedia assets for digital channels.
  • Produce Employee Spotlights, success stories, service features, and other storytelling content.
  • Create branded assets using Adobe Creative Cloud and Canva.
  • Ensure content meets University branding, accessibility, and editorial standards.
• Social Media Management & Audience Growth:
  • Own the day-to-day management of Enterprise Technology's social media channels.
  • Develop and execute content strategies that increase awareness, engagement, and audience growth.
  • Maintain content calendars and publishing schedules.
  • Create, publish, and optimize content across social platforms.
  • Monitor trends and identify opportunities for new and engaging content.
• Podcast & Employee Spotlight Programs:
  • Manage the ET Talk podcast program and maintain a regular release schedule.
  • Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.
  • Lead the Employee Spotlight program, including planning, interv

The Digital Content Specialist works closely with the Communications team to plan and deliver coordinated, accessible, and brand-aligned content across social media channels, podcast, and monthly newsletter contributions.