Digital Content & Social Lead: Storytelling & Fundraising

Feeding America

Indianapolis (IN)

On-site

USD 42,000 - 60,000

Full time

4 days ago

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Benefits offered by this job

14 paid holidays

3 Paid Sick Leave Day

2 Volunteer Days & Birthday

Learning & Development Opportunities

Company paid vision insurance

Life AD&D $50,000

On-site Gym

Wellness programs

403(b) Plan with up to 4% match

Monthly attendance bonus

Earn up to 10% incentive pay

Apparel allowance

Job summary

Gleaners Food Bank of Indiana is seeking a Digital Content Specialist to lead storytelling and manage all organic social channels as part of the marketing team. You will shoot and edit photos/videos and help drive fundraising through compelling content that aligns with brand standards.

You'll collaborate with the Director of Marketing, use Salesforce Marketing Cloud for emails, and stay ahead of digital trends while adapting strategies to reach diverse audiences across digital platforms.

Qualifications

Bachelor's degree and/or equivalent experience in marketing, communications or related field.
2+ years of social media management experience for a brand or organization preferred.
Strong understanding of the social media space, communities, and trends.
Excellent written and verbal communication skills, with the ability to adapt tone and messaging to various platforms and target audiences.
Proficiency with social media management platforms such as Meta Business Suite and others.
Knowledge of and familiarity with Salesforce marketing tools a plus.
Ability to construct social analytics reports to find baselines and regularly track improvements and areas of opportunity.
Fundamental content creation skills in social media writing, photo editing, and video editing.
Strong organizational skills with a proclivity for efficient workflows.
Displays initiative to pitch new ideas
Ability to manage a deadline-driven work environment, responding quickly and professionally to competing priorities.
Demonstrates professionalism, enthusiasm, and teamwork.
Strong problem-solving skills, with the ability to think both strategically and creatively.
Capacity to work well, build rapport, and make a persuasive case for support with diverse constituent groups, both internally and externally.
Ability to maintain confidentiality.
Valid driver's license/Clean driving record /3 years of driving experience/Must be insurable by company vehicle insurance provider.

Responsibilities

Collaborate with marketing, fundraising, and senior leadership teams to create engaging content that aligns with brand. Ensure content is optimized for each platform.
Work with Director of Marketing to execute digital marketing strategies, maintaining editorial calendars for Gleaners.
Actively engage with audiences on all platforms, responding to messages and comments in a timely manner and escalating any questions or issues as necessary.
Manage time-sensitive content, ensuring timeliness of urgent posts.
Shoot and edit photo and video content within brand parameters and style.
Manage collection of storytelling assets such as photos, videos, and blog posts. Oversee the filing of such assets in a centralized story bank.
Assist with email marketing efforts, including maintaining monthly e-newsletter, using Salesforce Marketing Cloud.
Help with website management for Gleaners and as needed.
Monitor social media engagement and work with outside digital marketing partners to optimize content strategy.
Work with the development team to create online fundraising campaign pages as needed.
Capture and create engaging photos and videos at events(external/staff), meetings, and organizational activities, including coordinating and conducting professional employee headshots.
Stay on top of trends and identify timely opportunities for our brand.
Other duties as assigned.