Digital Content Publisher, WNBA

National Basketball Association (NBA); New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Annual discretionary bonus

Health, dental, vision insurance

401(k) retirement plan with company-m

Job summary

The NBA's WNBA division seeks a detail-oriented Digital Content Publisher to manage real-time publishing across WNBA.com, the WNBA App, push notifications and League Pass surfaces. You will curate timely stories, highlights and moments, translating them into engaging digital experiences for fans.

You will support live publishing, platform optimization, editorial planning and cross-functional collaboration with social, creative, marketing and partnerships teams.

Qualifications

• 2–5+ years in digital publishing or sports media.
• Strong editorial instincts and compelling copywriting.
• Experience with CMS platforms (WordPress, Storyteller, Braze).
• Bachelor’s degree in journalism or related field.
• Ability to work nights, weekends, and variable hours.
• Basketball knowledge and familiarity with the WNBA is a plus.

Responsibilities

• Own real-time publishing during games and major events across platforms.
• Identify nightly storylines and elevate coverage on league platforms.
• Write and optimize copy with editorial storytelling elements.
• Ensure content follows workflows: formatting, QA, scheduling, launches.
• Maintain digital content calendar for timely, coordinated storytelling.
• Curate homepage placements and app rails for real-time focus.
• Collaborate with social, creative, marketing, partnerships, and broadcast teams.
• Monitor news and culture to spot timely opportunities for content.
• Test new platform opportunities with vendors and partners.
• Track platform performance and adjust placements by engagement.

Skills

Digital publishing

Editorial production

Sports media

Content publishing workflows

Live-event publishing

Writing & editing

CMS platforms

WordPress

Storyteller

Braze

Photoshop

Premiere

Night/weekend availability

Education

Bachelor's degree in journalism or related field

Tools

WordPress

Storyteller

Braze

Photoshop

Premiere

Job description

_________________

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

Position Summary

The WNBA is seeking a detail-oriented Digital Content Publisher to support day-to-day editorial publishing across WNBA.com, the WNBA App, push notifications, League Pass surfaces and other connected devices. This role plays a central part in ensuring fans are consistently served the league’s most relevant stories, highlights, and priority moments across all owned platforms. This role will play a key part in showcasing the athletes as people, their personalities, stories, and lives on and off the court.

The ideal candidate is a digital-native storyteller with strong editorial instincts who understands how to curate platform experiences for the digital sports fan, write compelling and engaging editorial and functional copy, and respond quickly to real-time league developments with a balance of speed, accuracy and excellence. This role requires someone who maintains a constant pulse on the WNBA and can translate league moments into engaging digital experiences for fans.

You will support live publishing, platform optimization, editorial planning and creation, and real-time coverage across the league’s digital ecosystem. An ability to move quickly and multi-task is essential.

Major Responsibilities

• Own real-time publishing during games, breaking news moments, and major league events, serving as a primary publisher across WNBA.com, the WNBA App, push notifications, and League Pass content surfaces, moving seamlessly between all and determining when content requires platform-native executions versus when it can be efficiently repurposed across platforms
• Be able to identify nightly emerging storylines as well as on-court moments and headlines that need to have elevated coverage on league platforms and then be able to spin halo content to extend engagement
• Write and optimize copy and other editorial storytelling elements (vertical content, photo, video) on all digital platforms ensuring it is aligned with WNBA voice and editorial standards
• Ensure all digital content executions follow publishing workflows including formatting, QA, scheduling, and content launches and that content meets platform best practices across mobile, desktop, and app environments.
• Adhere to and maintain the digital content calendar across WNBA.com, the WNBA App, push notifications, and key league tentpoles to ensure timely, strategic, and coordinated storytelling across all owned platforms and make updates where needed as part of shift
• Maintain daily curation of homepage placements, app rails, and editorial positioning to ensure fans are consistently seeing – especially in real time – the league’s most important and timely content; and structure digital platforms to highlight priority storylines, tentpole moments, player performances, and breaking news.
• Collaborate with an array of league stakeholders and cross-functional partners across social, creative, originals, marketing, partnerships, and broadcast teams to support coordinated cross-functional efforts.
• Monitor league developments, player movement, cultural conversations, and basketball-based-storytelling throughout both the season and offseason to identify as opportunities for O+O content that is both real-time and evergreen
• As a publisher, explore, test and seek out new opportunities to utilize platforms for dynamic digital content executions both with vendors as as well as cross-functional content partners on social and originals production
• Track platform performance signals and adjust content placement based on engagement patterns and league priorities.
• Assist with event digital content coverage planning across tentpole moments including Draft, All-Star, Playoffs, and Finals.

Required Skills/Knowledge Attributes

• 2–5+ years of professional experience in digital publishing, editorial production or sports media, with preference on vertical and app content and a daily content cycle
• In-depth basketball knowledge with strong familiarity with the WNBA including teams, athletes, storylines, and news cycles
• Awareness of digital content strategies and tactics and initiative to engage across a spectrum of W loyalists, casual sports fans and cultural touchpoints
• Demonstrated ability to manage content publishing workflows in fast-paced environments and to work independently and with initiative
• Strong writing, headline development, and copyediting skills, understanding how copy strengthens engagement and digital fan journey in conjunction with other content assets
• Experience working inside CMS platforms such as WordPress, Storyteller, Braze, or similar publishing tools preferred with a willingness to adapt and learn new platforms as the digital ecosystem grows
• Ability to monitor news cycles and cultural conversation to identify timely content opportunities, with interest and fluency of the social and digital media landscape
• Understanding of how editorial positioning and curation impacts fan engagement across digital platforms
• Experience supporting live-event publishing coverage across multiple platforms
• Working knowledge of Photoshop, Premiere, or similar creative tools is a plus.
• Ability to work nights, weekends, and variable hours aligned with the WNBA schedule, events and breaking news with a knowledge and recognition of the cadence, scope and unpredictable nature of live sports coverage

Education

• Bachelor’s degree in journalism, broadcast, communications, or a related field.

Salary Range

$75,000-$90,000

Job Posting Title

Associate Manager

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About The WNBA

The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 15 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.