Digital Content & Product Data Specialist

The Digital Asset Management Consortium, Inc.; Northern (KY); Hybrid; USD 85,000 - 115,000; Full time

Job summary

Caterpillar is seeking a Digital Author for the Rental and Used team to create, manage, and maintain digital content and product data across CMS (AEM) and PIM platforms powering rent.cat.com and Cat Rental Store.

You will work with product owners, marketing, and engineering to ensure content is accurate, discoverable, and scalable, supporting dealer interactions and customer engagement through structured, SEO-friendly content across PLP/PDP and campaign pages.

Qualifications

• Experience with digital content authoring across CMS and PIM
• Ability to manage content lifecycle, metadata, and tagging
• Familiarity with SEO metadata and structured content
• Comfort collaborating with UX, marketing, product, and engineering teams

Responsibilities

• Create, update, and manage digital content across CMS (AEM) and PIM platforms for Rental and Used digital experiences
• Ensure content is accurate, consistent, and aligned with brand, product, and marketing guidelines
• Author and maintain content for Landing pages, product pages (PLP/PDP), and marketing pages, equipment descriptions, specifications, features, and media assets, campaign and promotional content
• Publish content within CMS, manage lifecycle, versioning, and publishing
• Configure layouts, metadata, and tags for SEO and discoverability
• Collaborate with UX and marketing to support user journeys and conversions
• Validate content across author, preview, and publish environments
• Create and manage product data and attributes within PIM systems
• Maintain data quality and consistency across catalogs
• Support product onboarding and updates with correct mapping and classification
• Collaborate with upstream systems for complete product data
• Apply SEO best practices including metadata and keywords
• Collaborate on content optimization for search visibility and engagement
• Perform content governance and quality assurance activities

Skills

Content authoring

SEO optimization

Cross-functional collaboration

Content governance

Analytics awareness

Education

Bachelor's degree in Marketing, Communications, Information Systems, or related field

Tools

AEM (Adobe Experience Manager)

PIM systems

Akeneo

inRiver

Job description

Caterpillar is seeking a Digital Author for the Rental and Used team to create, manage, and maintain digital content and product data across CMS (AEM) and PIM platforms powering rent.cat.com and Cat Rental Store.

You will work with product owners, marketing, and engineering to ensure content is accurate, discoverable, and scalable, supporting dealer interactions and customer engagement through structured, SEO-friendly content across PLP/PDP and campaign pages.