DIGITAL CONTENT PRODUCER - WMC

Gray Media, Inc.; Memphis (TN); On-site; USD 45,000 - 65,000; Full time

Job summary

WMC-TV/Gray Media in Memphis is seeking a Digital Content Producer to join our team. The ideal candidate will be a journalist with strong writing skills who creates news content across all digital platforms.

They are an innovative self-starter who beats deadlines and the competition, handles pressure, and strives to be first and best with the story. The right candidate must have a passion for local and national news and excel at writing and creating content for all digital platforms.

Qualifications

• Bachelor's degree in journalism, communications, or a related field.
• Strong news judgment and the ability to gather information.
• Resourceful with online research and fact-checking.
• Excellent written and verbal communication skills, with solid knowledge of AP Style.
• Able to work well under pressure, meet daily deadlines, and handle limited supervision.
• Highly self-motivated with a proactive mindset and strong sense of initiative.
• Familiarity with Canva, basic video editing tools, and social media scheduling platforms preferred.
• A sharp eye for detail and a willingness to learn new and evolving technologies.
• Comfortable working independently and collaboratively as part of a team.

Responsibilities

• Work quickly and accurately to send out breaking news, weather, and traffic alerts via push notifications, social media updates, and web stories that are updated as news develops.
• Demonstrate excellent writing, copy-editing, and storytelling skills.
• Coordinate livestreams across multiple platforms.
• Monitor news sources and conduct research to develop digital and social media content.
• Collaborate and communicate with reporters, other digital team members, producers, anchors, and managers to gather content for online and on-air.
• Write engaging digital headlines and compelling captions for social media.
• Explore ways to increase visual content on all digital and social media platforms.
• Perform other duties as assigned.
• The position may require evening and weekend work.

Skills

Strong writing skills

AP Style knowledge

News judgment

Under pressure

Self-motivated

Independent and team player

Canva

Basic video editing

Social media scheduling

Education

Bachelor's degree in journalism, communications, or a related field

Tools

Canva

Video editing tools

Social media scheduling platforms

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMC:

WMC, Action News 5 in Memphis, is the NBC affiliate and legacy news station in the highly competitive Memphis, Tennessee, Market. Action News 5 is driven by the community. We find solutions to problems that impact the people across four states. Through in-depth journalism and local partnerships, we strive to inform, inspire, empower, and support Memphis and the Mid-South. Our team at WMC, Action News 5, is always pushing the technology envelope. Broadcast and digital media innovation are in our DNA. Our team produces 46.5 hours of local programming on broadcast and more than 100 hours on OTT, including nearly 60 NCAA Division I men's and women's sporting events for ESPN Plus.

Job Summary/Description:

WMC is in search of a Digital Content Producer to join our team. The ideal candidate will be a journalist with strong writing skills who creates news content across all digital platforms. They are an innovative self-starter who beats deadlines and the competition, handles pressure, and strives to be first and best with the story. The right candidate must have a passion for local and national news and excel at writing and creating content for all digital platforms.

Duties/Responsibilities will include (but are not limited to):

• Work quickly and accurately to send out breaking news, weather, and traffic alerts via push notifications, social media updates, and web stories that are updated as news develops.
• Demonstrate excellent writing, copy-editing, and storytelling skills.
• Coordinate livestreams across multiple platforms.
• Monitor news sources and conduct research to develop digital and social media content.
• Collaborate and communicate with reporters, other digital team members, producers, anchors, and managers to gather content for online and on-air.
• Write engaging digital headlines and compelling captions for social media.
• Explore ways to increase visual content on all digital and social media platforms.
• Perform other duties as assigned.
• The position may require evening and weekend work.

Qualifications/Requirements:

• Bachelor's degree in journalism, communications, or a related field
• Strong news judgment and the ability to gather information
• Resourceful with online research and fact-checking
• Excellent written and verbal communication skills, with solid knowledge of AP Style
• Able to work well under pressure, meet daily deadlines, and handle limited supervision
• Highly self-motivated with a proactive mindset and strong sense of initiative
• Familiarity with Canva, basic video editing tools, and social media scheduling platforms preferred
• A sharp eye for detail and a willingness to learn new and evolving technologies
• Comfortable working independently and collaboratively as part of a team

WMC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.