Digital Content Producer - News

WCBI; Columbus (MS); On-site; USD 45,000 - 65,000; Full time

Job summary

WCBI-TV in Columbus, MS is seeking a full-time Digital Content Producer/Newscast Producer to maintain and advance our social media and website strategy. The role ensures the website and social platforms are consistently updated during breaking news situations.

Responsibilities include timing shows, editing video for newscasts, escorting guests, and adjusting show rundowns. A four-year degree in journalism or related field is required, with experience in AP style and multiple digital tools.

Qualifications

• Four-year degree in journalism or multimedia-related discipline is REQUIRED.
• Experience writing in AP Style.

Responsibilities

• Monitoring the social media efforts and goals of individual staff members.
• Creating, editing, and coordinating often exclusive online content.
• Tracking the performance of the website and social media efforts, including push alerts to WCBI platforms.
• Regularly review social media trends and innovations for new opportunities.
• Monitoring social media and other sites for leads and News items
• Timing shows, editing video for newscasts, escorting guests for shows, and making adjustments to show rundowns.
• Other duties as assigned by General Manager and/or News Director.

Skills

Social media

Newsroom production

Video editing

Google Analytics

SEO

Communication skills

Education

Four-year degree in communications/journalism/multimedia

AP Style experience

Tools

Facebook

X

Instagram

LinkedIn

Social News Desk

Canva

Slack

EDIUS

Megaphone

YouTube Studio

Google Analytics

ENPS

TikTok

Whiz Push

Job description

WCBI-TV JOB DESCRIPTION

Position: DIGITAL CONTENT PRODUCER/NEWSCAST PRODUCER
Company: WCBI-TV (MORRIS NETWORK)
Department: NEWS MEDIA
Reports to: GENERAL MANAGER & NEWS DIRECTOR
Works with: ALL STATION DEPARTMENTS

WCBI is looking for a full-time Digital Content Producer/Newscast Producer. This person will be responsible for maintaining, updating, and advancing WCBI`s social media and website strategy. The WCBI Digital Content Producer will be responsible for making sure the WCBI website is updated consistently and making sure the website and social media platforms are consistently updated during breaking news situations.

A portion of the qualified candidate's responsibilities will include timing shows, editing video for newscasts, escorting guests for shows, and making adjustments to show rundowns.

The position requires an individual with a four-year college degree in Communication, Journalism or multi-media-related discipline. Heavily used programs include Facebook, X, Instagram, LinkedIn, Social News Desk, Canva, Slack, EDIUS, Megaphone,YouTube Studio, Google Analytics, ENPS, TikTok, and Whiz Push.

Responsibilities:

• Monitoring the social media efforts and the goals of individual staff members.
• Creating, editing, and coordinating often exclusive online content.
• Tracking the performance of the website and social media efforts, including push alerts to WCBI platforms such as the WCBI app.
• Regularly review social media trends and innovations for new opportunities.
• Monitoring social media and other sites for leads and News items
• Timing shows, editing video for newscasts, escorting guests for shows, and making adjustments to show rundowns.
• Other duties as assigned by General Manager and/or News Director.

Desired Skills:

• Should have a working knowledge of newscast production.
• Must be an active social media user.
• Must be proficient with content production on social media platforms such as Facebook, X, YouTube, Instagram, TikTok,LinkedIn, etc.
• Video-editing experience is a plus.
• Understanding of Google Analytics and SEO is a plus.
• Excellent communication skills.
• Positive Attitude is a MUST!
• This is a work in person position. You will work at the station in Columbus daily.

Education:

• Four-year degree in journalism or multi-media-related discipline is REQUIRED.
• Experience writing in AP Style