Digital Content Producer & Front Desk Coordinator

North Carolina Association of Broadcasters; Greenville (NC); On-site; USD 42,000 - 66,000; Full time

Job summary

Gray Media is seeking a dynamic full-time Digital Content Producer for WITN News in Eastern North Carolina. You will lead digital content efforts, write web stories, clip videos, and post engaging material across platforms.

The role requires deadline-driven collaboration with the newsroom and occasional receptionist duties. The ideal candidate has AP style proficiency, digital content experience, and strong social media analytics.

Qualifications

• AP style knowledge and newsroom writing required.
• Capable of meeting tight deadlines and handling pressure.
• Degree in journalism preferred; experience in digital content production preferred.
• Strong understanding of social media analytics and audience engagement.

Responsibilities

• Writes AP-style news stories daily for web and social channels.
• Clips video from newscasts for online publication and social clips.
• Sends breaking news and push alerts; uses SEO best practices.
• Ensures factual accuracy and avoids editorial bias; maintains standards.
• Collaborates with newsroom team to integrate web and social elements into stories.
• Greet guests and assist with receptionist duties as needed.
• Maintains daily program log and supports digital team operations.

Skills

AP Style

SEO practices

Social media

Analytics

Video editing

Deadline-driven

Communication

Education

College degree in journalism

Tools

Edius

WordPress

Analytics tools

Job description

Gray Media is seeking a dynamic full-time Digital Content Producer for WITN News in Eastern North Carolina. You will lead digital content efforts, write web stories, clip videos, and post engaging material across platforms.

The role requires deadline-driven collaboration with the newsroom and occasional receptionist duties. The ideal candidate has AP style proficiency, digital content experience, and strong social media analytics.