Digital Content Producer & Brand Storyteller

Hospital for Special Surgery; New York, Northern (NY, KY); Hybrid; USD 72,000 - 110,000; Full time

Job summary

Hospital for Special Surgery in New York is seeking a content-focused professional to create and produce assets across written, visual, and video formats. You’ll support the editorial calendar, manage multi-channel content workflows, and ensure brand-consistent messaging for clinical audiences.

Across platforms you’ll develop social-first content, adapt long-form material for varied channels, and collaborate with physicians and care teams to maintain accuracy, relevance, and engagement.

Responsibilities

• Content Creation & Production: develop and produce content assets—written, visual, and video—aligned to the brand.
• Support the Content Strategy Lead in executing the editorial calendar across web, email, campaigns, and service line initiatives.
• Manage end-to-end production workflows for content projects: briefing, drafting, design coordination, review routing, publishing.
• Adapt long-form content into multi-channel formats (e.g., physician Q&A into blog, social carousel, email, video).
• Coordinate with internal subject matter experts to develop clinically accurate, consumer-friendly content.
• Maintain brand voice and editorial standards across all outputs.
• Social Media Support & Execution: plan, create, and schedule content across platforms (IG, LinkedIn, Facebook, YouTube, X).
• Produce social-first content—short-form video, Reels, motion graphics, and story-driven posts.
• Monitor cultural and sports moments for real-time social content opportunities aligned to the brand territory.
• Support community engagement: response frameworks, comment monitoring, and audience interaction.
• Track content performance and surface insights to optimize future planning.
• Operations & Collaboration: manage content production timelines and cross-project workflows; collaborate with marketing teams.

Job description

Hospital for Special Surgery in New York is seeking a content-focused professional to create and produce assets across written, visual, and video formats. You’ll support the editorial calendar, manage multi-channel content workflows, and ensure brand-consistent messaging for clinical audiences.

Across platforms you’ll develop social-first content, adapt long-form material for varied channels, and collaborate with physicians and care teams to maintain accuracy, relevance, and engagement.