Digital Content Producer

Nexstar Media Group Inc.; Tampa, Northern (FL, KY); On-site; USD 55,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a digital journalist to craft audience-first stories across articles, videos, social, and live streams for WFLA digital platforms.

You will monitor trends with Chartbeat and Google Trends, edit for accuracy and balance, and train staff. The role requires two years in digital content, strong teamwork, and adaptability to new technologies.

Qualifications

• Two years of experience in digital content and journalism.
• Proficiency in SEO best practices and AP Style.
• Familiarity with analytics tools such as Adobe Analytics and Chartbeat.
• Ability to research, interview, and write original news articles.
• Strong multi-tasking and teamwork skills.

Responsibilities

• Produce audience-first, engaging digital stories across articles, videos, social media, and live streams.
• Monitor social chatter and trends using Chartbeat, Google Trends; report findings to newsroom.
• Edit copy to ensure accuracy, balance, and quality; train staff accordingly.
• Create and edit videos for WFLA.com digital and streaming platforms.
• Drive web traffic via SEO, app management, push notifications, and social media.
• Collaborate with newsroom and digital teams for coverage and coordination.
• Leverage analytics to inform editorial decisions and platform practices.
• Support best practices for WFLA digital, streaming, and social platforms.

Skills

Digital content

Journalism

SEO

AP Style

Adobe Analytics

Chartbeat

HTML

Adobe Suite

MS Office

Team collaboration

Tools

Chartbeat

Google Trends

Adobe Analytics

MS Office

HTML

Job description

RESPONSIBILITIES

• Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
• Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom Urgently and aggressively report news online as it happens
• Focus on accuracy and balance in stories and social content through copy editing and training of staff
• Produce and/or edit videos for WFLA.com digital and streaming platforms
• Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
• Work with all newsroom team members on content coverage and digital-broadcast coordination
• Use digital and social analytics to inform editorial decisions
• Implement best practices on WFLA digital, streaming, and social media platforms
• Other duties as assigned by Manager

Requirements and Skills:

• Two years of experience in digital content and journalism
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision-maker
• Capable of researching, interviewing, and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ability to learn new technology and applications independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends, early mornings)
• Regularly meets measurements of success
• Understanding of Adobe Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML experience a plus
• Basic proficiency in the Adobe suite a plus

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EOE Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.