Digital Content Producer

Nexstar Media Group, Inc.; Memphis (TN); On-site; USD 52,000 - 76,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Producer for WREG.com, Memphis, to create and promote news content across digital platforms and social channels. You will edit video clips, craft headlines, and post content to maximize reach.

Collaborate with TV reporters and producers to ensure rapid distribution and high journalistic standards. Proficiency in WordPress and AP style is valued, with opportunities to shape digital campaigns and growth.

Qualifications

• Degree in journalism; experience in television or daily newspaper or online news site preferred; working web samples and/or print pages are a plus.
• Wordpress proficiency is a plus.
• Knowledge of Associated Press style and SEO is required.
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments.
• Responds positively to feedback

Responsibilities

• Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
• Aggressively breaks news on digital platforms before competitors
• Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
• Promotes content on Facebook, Twitter, Youtube and other social media platforms
• Monitors data on page views and video views to maximize reach
• Monitors email, social media and other media sources for story leads and ideas
• Works with television reporters and producers to ensure information reaches all platforms quickly
• Keeps content updated on website homepage and social media platforms
• Uses social media and the website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format and organizes material accordingly
• Researches background information to provide complete and accurate information
• Checks reference materials for relevant facts
• Ensures content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials
• Adapts quickly to changing technology and platforms
• Finds new ways to engage viewers via social media and website

Skills

AP style knowledge

SEO knowledge

Team collaboration

Feedback responsiveness

Education

Degree in journalism

Tools

Wordpress

Job description

The Digital Producer is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.

Essential Duties & Responsibilities:

• Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
• Aggressively breaks news on digital platforms before competing news outlets
• Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
• Promotes content Facebook, Twitter, Youtube and other social media platforms
• Monitors data on page views and video views, promoting content appropriately to maximize reach
• Monitors email, social media and other media sources for story leads and ideas.
• Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible
• Keeps content updated on website home page and social media platforms
• Use our social media and website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Research and analyze background information related to news stories in order to be able to provide complete and accurate information
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Ensures that all content meets company standards for journalistic integrity and production quality
• Builds and calendars digital campaigns to promote local shows and specials.
• Adapts quickly to changing technology and new platforms
• Finds new ways to use social media and our website to engage with viewers

Requirements & Skills:

• Degree in journalism, experience in television or daily newspaper or online news site experience required; working web samples and/or print pages preferred
• Proficiency in using Wordpress is a plus.
• Knowledge of Associated Press style, SEO is required.
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback

Physical Demands & Work Environment:

The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.