Digital Content Producer

Nexstar Media Group, Inc.; Alexandria (LA); On-site; USD 42,000 - 64,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Digital Content Producer to drive data-based storytelling across multiple websites. The role focuses on breaking news, daily story production (3–5+), and optimizing for pageviews and time on site.

Proficiency in AP style, SEO, and social media is essential, with willingness to collaborate across desks and source information quickly. The ideal candidate will be able to take photos/video, work with analytics tools, and engage audiences while maintaining

Qualifications

• Proficiency in AP Style and SEO best practices.
• Ability to craft engaging headlines that drive clicks.
• Fast typing and ability to work under tight deadlines.
• Strong social media engagement and distribution skills.
• Familiarity with analytics and CMS tools.

Responsibilities

• Report breaking news first and monitor analytics tools and feeds.
• Write daily 3–5 plus stories packaged for SEO and engagement.
• Post and promote stories from partner feeds (Nexstar, AP, NBC).
• Arrange interviews to gather information from sources.
• Review copy for AP style, grammar, and accuracy.
• Research background information to provide complete context.
• Engage with viewers/users on social media platforms.
• Handle special projects and other duties as assigned.

Skills

AP Style & SEO

Headline writing

60 wpm typing

Social media engagement

Digital storytelling

Education

Bachelor's Degree in Communication, Marketing or Journalism

Tools

Google Analytics

Chartbeat

Social Flow

WordPress

Job description

The Digital Content Producer will use data to make decisions about audience interest trends. The DCP will be able to reach out to contacts, source the web and find information on social media to build stories that will be high performing across multiple websites. While the producer will largely work from a single space, the ability to take photos and create video is a plus. A strong knowledge of social media platforms is expected.

• Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts,all regional mediafor interesting and/or trending stories
• Writedaily“flip”stories (avg. 3-5 stories+/day)that are packaged in a way that grows pages per session and time on pagewhile utilizingSEO best practicesto grow website search traffic
• Constantly monitor competition to ensure no “flip” stories across the DMA are missed
• Post, package, and promote stories from third-party feed partners(Nexstar, AP, NBC, etc.)
• Arranges interviews with people who can provide information about stories
• Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial AP style and formatting guidelines
• Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details
• Determines a story’s emphasis, length and format, and organizes material accordingly
• Researches and analyzes background information related to news stories to be able to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Receives assignments and evaluates leads and tips to develop story ideas
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Ensures that all content meets company standards for journalistic integrity and production quality
• Interacts with viewers/users on social media sites
• Performs special projects and other duties as assigned

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:

• Proficiency inAP Stylewritingand SEO best practices
• Clever headline writer that gets readers to click
• Works with urgency, minimum 60words-per-minute typing speed
• Abilitytogenerate highengagementsocial mediapostswithlink click-throughs
• Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress
• Excels infast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage
• Excellent communication skills, both oral and written with the ability to ad lib when required
• Comfortable with cold calling to develop stories
• Highlydetail-orientedwithexcellentjudgment
• Ability to multi-task;flexible with schedule in times of breaking news, severe weather, etc.
• High digital aptitude in respect to latest CMS and social media updates and trends
• Takesinitiative toseekout and understand new digitalnewsapplicationsand resources
• Possessesjournalistic integrity and understanding of viewer needs and expectations
• Can communicate, coordinate, and collaborate with other members of the office
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback

EDUCATION/EXPERIENCE

Two yearsofexperiencein digital or print newsroom.Achieved aBachelor’s Degreein Communication, Marketing, Journalism. Equivalent experience may substitute.

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS

High stress,high energyenvironment with deadline pressures. Some travel may be required onrare occasions.

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