DIGITAL CONTENT NEWS PRODUCER - WECT

WECT; Wilmington (NC); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Restaurant-like newsroom culture

Job summary

WECT is a growing multimedia company seeking a Digital Content Producer to own the screen on our digital platforms and drive engaging storytelling across web, social, and streaming channels.

You will write AP-style stories, produce and edit video content, publish via the CMS, and optimize for SEO and audience growth in a fast-paced newsroom environment.

Qualifications

• A digital-first mindset: You naturally think in TikToks, Facebook & Instagram reels, web headlines, and streaming content, not just traditional newscasts.
• Proven digital content chops: Whether it’s writing a snappy post, cutting a vertical video, or creating a quick-hit explainer post, you create engaging, accurate content tailored for digital and streaming audiences.
• The ability to thrive under pressure: Deadlines don’t scare you; they energize you. You can turn around high-quality digital content at lightning speed when news breaks.
• Strong news judgment: You know what matters to our community and how to translate it into scroll-stopping headlines, visuals, and formats for maximum impact across platforms.
• A collaborative spirit: You enjoy working with producers, reporters, photographers, and desk staff to brainstorm, build, and refine content in a fast-evolving digital newsroom.
• A Bachelor’s degree in journalism, communications, digital media, or a related field (or equivalent real-world experience producing digital content).

Responsibilities

• Assist in digital efforts by creating, curating, and showcasing content with strong editorial, journalistic, organizational, and communication skills.
• Write accurate, concise, AP-style stories for WECT digital, covering a wide range of topics.
• Produce and edit video and photo content for digital platforms; create video playlists, social clips, and photo galleries to enhance coverage.
• Collaborate daily with news managers, producers, reporters, photographers, and the weather team to identify content needs and determine the most effective digital delivery.
• Publish stories and multimedia using the station’s Content Management System; be willing to learn and follow SEO best practices to maximize web traffic and discovery.
• Lead the creation, planning, and execution of original, locally focused content tailored specifically for WECT’s digital platforms.
• Manage and optimize content on Facebook, TikTok, and other social media channels to drive engagement, grow audience, and funnel users to WECT’s websites, apps, and newscasts.
• Manage and monitor WECT social media accounts (Facebook, X/Twitter, Instagram, YouTube, and more); post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution strategies.
• Contact public officials, law enforcement, PIOs, and community members to gather and verify information for stories.

Skills

Digital storytelling

Video editing

Social media management

AP-style writing

Collaboration

Education

Bachelor’s degree in journalism, communications, digital media, or related field

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WECT:

WECT has been informing and entertaining viewers in southeastern North Carolina for 72 years. Live where others vacation! We’re in the rapidly growing Wilmington market, serving New Hanover, Brunswick, Columbus, Pender, and Bladen Counties that make up the beautiful coastal Cape Fear Region. WECT is the dominant broadcast station in the market with the most accessible local news on our broadcast, digital, and streaming platforms.

Job Summary/Description:

Are you obsessed with digital storytelling? Do you thrive when you're not just breaking news, but breaking barriers on streaming and social platforms? WECT is looking for a Digital Content Producer who’s ready to own the screen on our digital platforms.

Duties/Responsibilities will include (but not be limited to) the following:

• Assist in WECT’s digital efforts by creating, curating, and showcasing content with strong editorial, journalistic, organizational, and communication skills.
• Write accurate, concise, AP-style stories for WECT digital, covering a wide range of topics.
• Produce and edit video and photo content for digital platforms; create video playlists, social clips, and photo galleries to enhance coverage.
• Collaborate daily with news managers, producers, reporters, photographers, and the weather team to identify content needs and determine the most effective digital delivery.
• Publish stories and multimedia using the station’s Content Management System; be willing to learn and follow SEO best practices to maximize web traffic and discovery.
• Lead the creation, planning, and execution of original, locally focused content tailored specifically for WECT’s digital platforms.
• Manage and optimize content on Facebook, TikTok, and other social media channels to drive engagement, grow audience, and funnel users to WECT’s websites, apps, and newscasts.
• Manage and monitor WECT social media accounts (Facebook, X/Twitter, Instagram, YouTube, and more); post updates, engage with viewers, and respond to messages when appropriate.
• Use digital and social analytics to inform story selection, presentation, and distribution strategies.
• Contact public officials, law enforcement, PIOs, and community members to gather and verify information for stories.

Qualifications/Requirements:

• A digital-first mindset: You naturally think in TikToks, Facebook & Instagram reels, web headlines, and streaming content, not just traditional newscasts.
• Proven digital content chops: Whether it’s writing a snappy post, cutting a vertical video, or creating a quick-hit explainer post, you create engaging, accurate content tailored for digital and streaming audiences.
• The ability to thrive under pressure: Deadlines don’t scare you; they energize you. You can turn around high-quality digital content at lightning speed when news breaks.
• Strong news judgment: You know what matters to our community and how to translate it into scroll-stopping headlines, visuals, and formats for maximum impact across platforms.
• A collaborative spirit: You enjoy working with producers, reporters, photographers, and desk staff to brainstorm, build, and refine content in a fast-evolving digital newsroom.
• A Bachelor’s degree in journalism, communications, digital media, or a related field (or equivalent real-world experience producing digital content).

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WECT-TV/Gray Media is a drug-free company

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.