DIGITAL CONTENT NEWS PRODUCER - KCBD

GRAY MEDIA; Lubbock (TX); On-site; USD 42,000 - 62,000; Full time

Job summary

KCBD-TV/Gray Media in Lubbock, Texas is seeking a talented digital content producer who creates news content across all online platforms and thrives under deadline pressure.

The ideal candidate will have strong writing skills and a journalist mindset. We will invest in training and provide opportunities for growth while you collaborate with seasoned reporters to deliver engaging local coverage. This role offers an opportunity to impact the community every day.

Qualifications

• Empathy for others; a team builder focused on getting it right and serving the community.
• Strong writing skills.
• Knowledge of digital and social platforms and current trends.
• Degree in journalism/communications/English or equivalent background preferred.
• Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously.
• Availability to work various hours as breaking news or special events warrant; but there is a sizeable staff to cover all dayparts.
• MVR check required.

Responsibilities

• Be a team player
• Gather facts, conduct interviews
• Write and post content, including news stories, videos, and pictures, across our digital and social platforms
• Monitor news sources
• Assist with producing newscasts
• Communicate with the newsroom, collaborate with teammates

Skills

Strong writing

Team player

Digital platforms

Deadline-driven

Interviewing

Multitasking

Empathy

Education

Degree in journalism/communications/English

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KCBD:

KCBD NewsChannel 11 is the NBC affiliate in Lubbock, Texas, and the dominant #1 station in the market. From our new state-of-the-art newsroom, control room and studios, we stream original news, community, weather, sports and other programming throughout the day. We also produce more than 50 hours of local TV newscasts each week, across our NBC, FOX and Telemundo stations. Our 24/7 digital platforms also dominate in content and engagement.

Our award-winning newsroom is welcoming and collaborative, offering the training, support and culture for creative journalists to thrive and grow. We are here to build you up while you learn, working alongside many seasoned industry veterans.

Lubbock is a fast-growing metro of 325,000+, with a strong, stable economy and low cost of living. There is always something to do, including Big 12 Athletics, museums and art galleries, live music and entertainment, and many athletic and leisure activities.

Job Summary/Description:

KCBD is looking for a talented digital content producer to join our team. The ideal candidate will be a journalist who creates news content across all digital platforms and thrives under deadline pressure. Strong writing skills are required. We will invest in, train, and provide opportunities for the winning candidate to grow and prosper.

Duties and responsibilities include, but are not limited to:

• - Be a team player
• - Gather facts, conduct interviews
• - Write and post content, including news stories, videos, and pictures, across our digital and social platforms
• - Monitor news sources
• - Assist with producing newscasts
• - Communicate with the newsroom, collaborate with teammates

Qualifications/Requirements:

• - Empathy for others. A team builder, dedicated to getting it right and serving our community.
• - Strong writing skills
• - Knowledge of digital and social platforms and current trends
• - Degree in journalism/communications/English or equivalent background preferred
• - Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
• - Availability to work various hours as breaking news or special events warrant; but understand we have a sizeable staff to spread across all dayparts.
• - MVR check required

KCBD-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.