Digital Content Manager

Hospital for Special Surgery; New York, Northern (NY, KY); On-site; USD 72,000 - 110,000; Full time

Job summary

Hospital for Special Surgery in New York is seeking a content-focused professional to create and produce assets across written, visual, and video formats. You’ll support the editorial calendar, manage multi-channel content workflows, and ensure brand-consistent messaging for clinical audiences.

Across platforms you’ll develop social-first content, adapt long-form material for varied channels, and collaborate with physicians and care teams to maintain accuracy, relevance, and engagement.

Responsibilities

• Content Creation & Production: develop and produce content assets—written, visual, and video—aligned to the brand.
• Support the Content Strategy Lead in executing the editorial calendar across web, email, campaigns, and service line initiatives.
• Manage end-to-end production workflows for content projects: briefing, drafting, design coordination, review routing, publishing.
• Adapt long-form content into multi-channel formats (e.g., physician Q&A into blog, social carousel, email, video).
• Coordinate with internal subject matter experts to develop clinically accurate, consumer-friendly content.
• Maintain brand voice and editorial standards across all outputs.
• Social Media Support & Execution: plan, create, and schedule content across platforms (IG, LinkedIn, Facebook, YouTube, X).
• Produce social-first content—short-form video, Reels, motion graphics, and story-driven posts.
• Monitor cultural and sports moments for real-time social content opportunities aligned to the brand territory.
• Support community engagement: response frameworks, comment monitoring, and audience interaction.
• Track content performance and surface insights to optimize future planning.
• Operations & Collaboration: manage content production timelines and cross-project workflows; collaborate with marketing teams.

Job description

How you move is why we’re here. Now more than ever. Get back to what you need and love to do. The possibilities are endless... Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.

HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment. Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.

Emp Status Regular Full time Work Shift Day (United States of America)

The base pay scale for this position is $72,000.00 - $109,500.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.

What you will be doing

• Content Creation & Production Develop and produce content assets—including written, visual, and video—aligned to HSS's brand positioning and the consumer journey to care
• Support the Content Strategy Lead in executing the editorial calendar across web, email, campaigns, and service line initiatives
• Manage end-to-end production workflows for select content projects: briefing, drafting, design coordination, review routing, and publishing.
• Adapt long-form content into multi-channel formats (e.g., turning a physician Q&A into a blog post, social carousel, email snippet, and short-form video)
• Coordinate with internal subject matter experts (physicians, researchers, care teams) to develop clinically accurate, consumer-friendly content
• Maintain brand voice and editorial standards across all outputs, ensuring consistency with HSS's brand positioning
• Social Media Support & Execution Partner with the Social Media lead to plan, create, and schedule content across platforms (Instagram, LinkedIn, Facebook, YouTube, X)
• Produce social-first content—including short-form video, Reels, motion graphics, and story-driven posts that drives engagement and builds brand relevance
• Monitor cultural and sports moments for real-time social content opportunities aligned to HSS's brand territory (movement, performance, injury expertise)
• Support community engagement efforts, including response frameworks, comment monitoring, and audience interaction
• Track social content performance and surface insights to optimize future content planning
• Operations & Collaboration Manage content production timelines and workflows, ensuring on-time delivery across concurrent projects
• Collaborate cross-functionally with brand, service line marketing, regional marketing, media/performance, and PR teams to align content to campaign priorities
• Maintain and organize the content asset library (images, videos, copy, templates) for easy team access and reuse
• Brief and manage freelance creators, videographers, or designers as needed to scale production capacity.

Non-Discrimination Policy

Hospital for Special Surgery is committed to providing high quality care and skilled, compassionate, reliable service to our community in a safe and healing environment. Consistent with this commitment, Hospital for Special Surgery provides care, admits, and treats patients and provides all services without regard to age, race, color, creed, ethnicity, religion, national origin, culture, language, physical or mental disability, socioeconomic status, veteran or military status, marital status, sex, sexual orientation, gender identity or expression, or any other basis prohibited by federal, state, or local law or by accreditation standards.

HSS is nationally ranked No. 1 in orthopedics (for the 17th year in a row) and No. 3 in rheumatology by U.S. News & World Report (2026-2027).

Our guiding principles are helping us in our search for exceptional talent-candidates that align with our unique workplace culture and who want to maximize the abundant opportunity for growth and success.

We receive consistently high ratings from our patients for the quality of our doctors and our hospital. More than 3,000 have shared their experience in their own words.