Digital Content Manager

Palabra; Birmingham, Northern (AL, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

LGBTQ+ Health Services

Additional benefits

Job summary

WVTM, the NBC affiliate in Birmingham, AL, is seeking an experienced multi-platform journalist to lead the station's digital strategy as Digital Content Manager. You will oversee digital content for our website and social media, and develop strategies for emerging platforms while reporting to the News Director.

You will work with digital editors, news crews and producers to create engaging, revenue-generating content and to provide real-time coverage of breaking news.

Qualifications

• Experience with digital content management.
• Working knowledge of digital technology.
• Familiarity with digital analytics.
• Knowledge of Search Engine Optimization.
• Calmly handle breaking news situations.
• Related military experience will be considered.

Responsibilities

• Manage online content and operations for digital platforms.
• Develop and guide execution of strategies to meet digital goals.
• Creatively develop unique content and project ideas for all digital platforms.
• Bring urgency and real-time strategies to breaking news coverage.
• Coordinate with digital editors, news crews and producers for content across digital and TV.
• Be a digital advocate in editorial meetings and with station management.
• Coordinate training of newsroom staff to maximize digital contributions.
• Share best practices around digital content production and provide feedback.
• Create digital projects involving news, sales and creative services to generate revenue.
• Communicate with the corporate digital team and other Hearst TV stations on best practices.

Skills

Digital content management

Digital technology knowledge

Digital analytics

SEO

Breaking news handling

Military experience

Job description

WVTM, the NBC affiliate in Birmingham, AL is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

• Manage online content and operations. This includes selecting and writing material for all of our digital platforms
• Develop and guide execution of strategies to meet digital goals
• Creatively develop unique content, event coverage and project ideas for all digital platforms
• Bring urgency, immediacy and real-time strategies to breaking news coverage
• Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
• Be a digital advocate in daily editorial meetings and other meetings with station management
• Coordinate training of all newsroom staff to maximize contributions to all digital platforms
• Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
• Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
• Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
• Have a great eye for videos with viral potential for all station digital platforms
• Communicate important metrics concerning digital growth and trends to internal stakeholders

Requirements

• Experience with digital content management
• Must have a working knowledge of digital technology
• Familiarity with digital analytics
• Knowledge of Search Engine Optimization
• Calmly handle breaking news situations
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs