Digital Content Manager

Hearst Communications, Inc.

Birmingham (AL)

On-site

USD 60,000 - 85,000

Full time

5 days ago

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Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

LGBTQ+ Health Services

Job summary

WVTM is seeking an experienced Digital Content Manager in Birmingham, AL to lead the station's digital strategy across our website and social platforms. You will manage online content, guide initiatives, and coordinate with newsroom leadership to produce engaging, real-time coverage.

As a senior member of the newsroom management team, reporting to the News Director, you will drive audience growth, optimize SEO, and mentor staff on best practices for digital content production.

Qualifications

Experience with digital content management.
Working knowledge of digital technology.
Familiarity with digital analytics.
Knowledge of Search Engine Optimization (SEO).

Responsibilities

Manage online content and operations across digital platforms.
Develop and guide execution of strategies to meet digital goals.
Create unique content and event coverage for digital channels.
Bring real-time strategies to breaking news coverage.
Coordinate with digital editors, news crews and producers for content.
Advise in editorial meetings on digital matters.
Coordinate newsroom staff training for digital platforms.
Share best practices around digital content production.

Skills

Digital content management

Digital analytics

SEO

Knowledge of digital technology

Tools

Google Analytics

Job description

WVTM, the NBC affiliate in Birmingham, AL is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

Manage online content and operations. This includes selecting and writing material for all of our digital platforms
Develop and guide execution of strategies to meet digital goals
Creatively develop unique content, event coverage and project ideas for all digital platforms
Bring urgency, immediacy and real-time strategies to breaking news coverage
Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
Be a digital advocate in daily editorial meetings and other meetings with station management
Coordinate training of all newsroom staff to maximize contributions to all digital platforms
Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
Have a great eye for videos with viral potential for all station digital platforms
Communicate important metrics concerning digital growth and trends to internal stakeholders

Requirements

Experience with digital content management
Must have a working knowledge of digital technology
Familiarity with digital analytics
Knowledge of Search Engine Optimization
Calmly handle breaking news situations
Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Job Info