Digital Content & Engagement Specialist

Superior Plus Propane; City of Rochester (NY); On-site; USD 61,000 - 76,000; Full time

Benefits offered by this job

Competitive compensation

Flexible schedules

State-of-the-art technologies

Employee Assistance Programs

Professional development opportunities

Safety-focused culture

Job summary

Superior Plus Propane is seeking a Digital Content & Engagement Specialist to grow our organic digital presence across social, search, and web channels. You will execute social media strategy, manage online communities, and optimize content for discoverability and conversions.

You will work within the Brand & Communications team to turn priorities into engaging content and experiences, blending creative skills with SEO/AI-powered search expertise to strengthen brand visibility and audience

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field.
• 3-5 years of experience in digital marketing, social media, content, or SEO.
• Hands-on experience managing social media platforms, community engagement, and content publishing.
• Experience with SEO, local search, and content optimization tools; exposure to AEO for AI-powered search is a plus.
• Website management, UX principles, and conversion rate optimization experience.
• Experience with paid awareness or paid social campaigns is a plus.
• Experience in energy, utilities, home services, or consumer-facing industries is a plus.
• US work authorization (no sponsorship).

Responsibilities

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Performs other related duties as assigned.

Skills

Social media management

Content publishing

SEO

AEO

Local search

Conversion rate optimization

Influencer partnerships

UX principles

Paid social campaigns

Analytics

Education

Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field

Tools

SEO tools

Content management systems

Analytics tools

Google Analytics

Job description

• Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.
• Opportunity: A continuous focus on professional development with many opportunities for training and career growth.
• Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

Reporting to the Senior Marketing Manager - Brand and Communications. the Digital Content & Engagement Specialist is responsible for growing Superior's organic digital presence and driving qualified inbound engagement across social, search, and web channels. The role executes social media strategy and community engagement, produces and optimizes content for discoverability across both traditional search and AI-powered answer engines, manages website health and conversion, and supports paid awareness campaigns that extend brand reach.

Working within the Brand & Communications team, this role turns brand and campaign priorities into content and experiences that customers find, engage with, and act on. It is a hands-on, execution-focused role that blends creative content skills with the analytical discipline of SEO, AEO, local search, and conversion optimization to strengthen how Superior shows up across the digital landscape.

What you'll do:

• Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
• Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
• Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
• Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
• Plan and optimize content for discoverability, engagement, and inbound conversion.
• Identify influencer and partnership opportunities and support the development and management of those relationships.
• Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
• Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
• Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
• Maintain brand consistency, tone, and quality across all digital content and touchpoints.
• Performs other related duties as assigned.

What you bring:

• Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field. Specialization in digital marketing is preferred.
• 3-5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
• Hands-on experience managing social media platforms, community engagement, and content publishing.
• Demonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset.
• Experience with website management, UX principles, and conversion rate optimization.
• Exposure to paid awareness or paid social campaign execution is considered an asset.
• Experience in energy, utilities, home services, or other consumer-facing industries is an asset.
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

The expected annual salary range for this role is $61,000 - $76,000 per year.

Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.

Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [e-mail] to let us know how we can enhance your experience.