Digital Content Creator & Social Media Coordinator

Bloomington-Normal Convention & Visitors Bureau; Bloomington (IL); On-site; USD 45,000 - 65,000; Full time

Job summary

The Bloomington-Normal Convention & Visitors Bureau seeks a Digital Content Coordinator to manage daily digital content across VisitBN’s social media, website, email campaigns, and other channels. The role includes creating graphics, photography, and short videos that showcase the Bloomington-Normal visitor experience.

Working within brand standards, you will coordinate with staff and partners, maintain calendars, and support marketing campaigns through compelling content production and

Qualifications

• Excellent verbal and written communication skills.
• Strong and creative writing skills.
• Knowledge of social media platforms, digital platforms, CMS, and Microsoft/Google apps.
• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
• Demonstrated ability to create engaging digital content across multiple platforms.
• Ability to organize, prioritize, and manage multiple projects.

Responsibilities

• Create, schedule, and publish content across VisitBN's social media channels, including Facebook and Instagram.
• Create social media graphics and digital content using VisitBN brand standards and templates.
• Maintain social media content calendar and coordinate content with staff, partners, and events.
• Capture photography and short-form video at events and destinations for use across digital channels.
• Maintain and update visitbn.org with events, blogs, and landing pages.
• Develop and execute electronic newsletters and emails for targeted markets.
• Support marketing campaigns by adapting assets for digital channels.
• Organize and maintain digital photography, video, and marketing assets.
• Provide digital performance reports and recommendations to the Marketing and Communications Director.

Skills

Communication

Creative writing

Social media

Content creation

Project management

Education

Bachelor's in Marketing/Communications

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

WordPress

Google Analytics

Job description

The Bloomington-Normal Convention & Visitors Bureau seeks a Digital Content Coordinator to manage daily digital content across VisitBN’s social media, website, email campaigns, and other channels. The role includes creating graphics, photography, and short videos that showcase the Bloomington-Normal visitor experience.

Working within brand standards, you will coordinate with staff and partners, maintain calendars, and support marketing campaigns through compelling content production and