Digital Content Creator, Amazing America

Sinclair Broadcast Group; Santa Monica (CA); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Paid vacation days

Retirement plan

Employee stock purchase plan

Job summary

Sinclair Broadcast Group is seeking an experienced Digital Content Creator based in Santa Monica, California. The ideal candidate will produce compelling multi-platform content for audiences, leveraging over 5 years of content experience, including 3 years in video production. The role involves pitching, shooting, and editing high-quality content; regular travel across communities to uncover unique American stories; and collaboration with the digital team to enhance audience engagement. A competitive salary range of $95,000 to $120,000 is offered, along with benefits including paid leave and a retirement plan.

Qualifications

• 5+ years of writing/producing original content in print, video, and social.
• Minimum 3 years of hands‑on experience in video production including shooting, lighting, sound recording & editing.
• Must have impeccable spelling and grammar.

Responsibilities

• Pitch, shoot and edit engaging content across multiple digital platforms.
• Research locations and interview subjects, ensuring necessary permissions.
• Monitor news and cultural trends for compelling stories.

Skills

Video production

Social Media expertise

Storytelling

On-camera presence

Adobe Creative Suite

Tools

DSLR camera

iPhone

Job description

The fabric of our nation is made both beautiful and unique by the people and the places found between our shores. Every community across this great nation has a treasure trove of stories waiting to be told, and we are here to do just that. Amazing America is hitting the road to discover every corner of America and create curiosity-driven multi-platform content that connects with our audiences through humor and heart.

To accelerate our growth, Sinclair Digital is seeking an experienced Digital Content Creator with a strong on-camera presence, exceptional storytelling instincts, and a genuine passion for exploring America and the people, places, and cultures that define it. The ideal candidate is a naturally curious creator who is equally comfortable uncovering compelling stories in the field as they are connecting with audiences across digital and social platforms.

In this role, you will independently pitch, shoot, produce, and edit original content in all formats (static graphics, carousels, video, etc.) for platforms including, but not limited to YouTube, Facebook, Instagram, and TikTok. We are particularly interested in candidates with a background in journalism and experience presenting on-camera. You will be the face of the Amazing America brand and play a central role in discovering and sharing the uniquely American stories found in communities across the nation.

Responsibilities

• Pitch, shoot and edit engaging content across multiple digital and social platforms.
• Attend editorial meetings and proactively develop timely, curiosity-driven story ideas aligned with the Amazing America brand content.
• Ideate and collaborate in developing new recurring series, franchise concepts, and platform-native formats designed to grow audience and expand the brand.
• Confidently lead and host long-form YouTube content, with engaging storytelling, strong on-camera presence and audience retention.
• Travel regularly to communities across the country to uncover and report on uniquely American stories.
• Capture high-quality video and audio in both studio and field environments, often working independently on location.
• Write scripts, interview questions, social copy, and promotional content optimized for platform-specific audiences.
• Research and scout locations and interview subjects and obtain all necessary permissions to shoot.
• Work with the Publishing Operations/Community Manager to maintain and update the editorial calendar and content pipeline.
• Monitor news, cultural trends, and stories from across the country - including Sinclair’s local stations - to identify compelling people, moments, and ideas that can be reimagined through Amazing America’s unique voice and visual style.
• Coordinate with other digital teams on collaborative publishing plans.
• Review social and digital analytics and translate them into actionable steps to increase engagement and content performance.
• Represent the Amazing America brand on camera with authenticity, curiosity, humor, and professionalism.

Qualifications

• 5+ years of writing/producing original content in print, video, and social.
• Minimum 3 years of hands‑on experience in all aspects of video production including shooting, lighting, sound recording & editing, and ability to operate all associated equipment (i.e., DSLR or iPhone capture).
• Impeccable spelling and grammar, a deep understanding of social media trends and what works on each platform, vertical video editing skills, and the ability to shoot well-composed videos on a phone.
• Social Media expert with extensive familiarity with all platforms including YouTube, FB, IG, TikTok, etc., including an understanding of and passion for audience analytics.
• Solid understanding of layout and design and the ability to follow brand guidelines to ensure a consistent brand aesthetic across all assets.
• Working knowledge of Adobe Creative Suite (Premiere, Photoshop, etc.), and other creative software.
• Must be highly collaborative, motivated, extremely organized, and come to the position with a uniquely creative mind.
• Must be comfortable with ambiguity and change that may come about as our team evolves over time.

Only applicants with sites and/or reels of their work will be considered.

Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

The base salary compensation range for this role is $95,000 to $120,000. In addition, this role may be eligible for a discretionary quarterly bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full‑time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health and dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT‑STEM employment, etc.