Digital Content Creator

Young World Physical Education; Pawtucket (RI); On-site; USD 65,000 - 70,000; Full time

Job summary

The Digital Content Creator will join Pawtucket School Department IT to produce engaging multimedia content that reflects the district’s mission. You will capture photos and videos, edit for social media and websites, and collaborate with staff to tell stories about students and programs.

Working under the Chief Information and Innovation Officer, you will manage branding, content calendars, accessibility standards, and SEO considerations while delivering timely communications to families and

Qualifications

• Proficient in digital photography and video production for school events.
• Experience with social media strategy and content calendars.
• Strong graphic design and copywriting skills for web and newsletters.
• Knowledge of accessibility standards (ADA/WCAG) and SEO fundamentals.
• Experience with livestream, podcasts, and motion graphics is a plus.

Responsibilities

• Capture high-quality photography and video at district events and activities.
• Edit videos for social media, website publication, and presentations.
• Create graphics for flyers, posters, infographics, and branding materials.
• Write engaging copy for digital publications, social channels, and newsletters.
• Manage district social media accounts and a content calendar.
• Maintain and update the district website with timely news and calendars.
• Analyze engagement metrics and propose improvement strategies.
• Assist with communications, press releases, and media coordination.
• Support branding consistency and district messaging.
• Attend events evenings/weekends as needed.

Skills

Photography

Videography

Graphic Design

Video Editing

Web

Social Media Platforms

Technology Skills

Education

Bachelor’s degree in Communications or related field

FAA Part 107 Drone License

Tools

Adobe Photoshop

Illustrator

InDesign

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

WordPress/ CMS

Canva

Job description

Digital Content Creator

Pawtucket School Department IT Department - Pawtucket, Rhode Island

Job Details

• Job ID: 5816549
• Application Deadline: Posted until filled
• Posted: Jul 06, 2026 12:00 AM (UTC)
• Starting Date: Immediately
• Position Type: Full-time
• Salary: $65,000 to $70,000 Per Year

Job Description

If you love photography, video, graphic design, and social media, this 12‑month position places you at the heart of the district’s digital storytelling. Under the supervision of the Chief Information and Innovation Officer, you will create, publish, and manage engaging digital content that promotes the school department’s mission, celebrates student and staff achievements, and strengthens communication with families, staff, and the community.

Key Responsibilities

• Content Creation
  • Capture high‑quality photography and video at district events, classrooms, athletic competitions, concerts, graduations, and special programs.
  • Edit videos for social media, website publication, presentations, and promotional campaigns.
  • Produce professional graphics using industry‑standard design software.
  • Write engaging copy for digital publications, social media, newsletters, and website articles.
• Social Media Management
  • Manage the district’s official social media accounts.
  • Develop and maintain a content calendar.
  • Create daily, weekly, and monthly social media campaigns.
  • Monitor engagement and respond to public interaction in accordance with district policies.
  • Analyze social media metrics and recommend strategies for increasing community engagement.
• Website Management
  • Maintain and update the district website and school web pages.
  • Ensure timely posting of news, announcements, calendars, and emergency communications.
  • Follow website accessibility standards (ADA/WCAG).
  • Optimize content for mobile devices and search engines (SEO).
• Graphic Design
  • Create professional visual materials such as flyers, posters, event promotions, infographics, annual reports, recruitment materials, presentations, digital signage, and school branding materials.
• Video Production
  • Plan, script, shoot, and edit promotional videos.
  • Produce superintendent messages, Board of Education highlights, recruitment, marketing, instructional, and informational videos.
  • Create highlight reels for district events.
• Photography
  • Maintain a district photo library.
  • Photograph school events and classroom activities.
  • Edit and archive digital photographs.
  • Ensure proper photo releases and media permissions.
• Communications Support
  • Assist with district newsletters.
  • Draft press releases.
  • Coordinate with local media.
  • Support crisis and emergency communications.
  • Help maintain consistent district branding.
• Marketing & Community Engagement
  • Promote district programs and highlight student success stories.
  • Support recruitment initiatives and develop campaigns for enrollment and special events.
  • Increase community awareness of district accomplishments.
• Branding
  • Maintain consistency of district logo, color palettes, typography, visual identity, and messaging standards.
• Analytics
  • Track and report website traffic, social media engagement, video views, campaign performance, and community engagement metrics.
  • Provide recommendations for improving digital communication strategies.
• Additional Responsibilities
  • Attend evening and weekend school events as needed.
  • Maintain digital media equipment and stay current with emerging digital media trends.
  • Train staff on district branding and digital communication best practices.
  • Perform other duties as assigned by the Superintendent or designee.

Required Knowledge, Skills, and Abilities

• Photography
  • DSLR and mirrorless camera operation, lighting techniques, event and portrait photography, photo editing.
• Videography
  • Video production, audio recording, storyboarding, editing, motion graphics.
• Graphic Design
  • Proficiency with Adobe Photoshop, Illustrator, InDesign, Express, Canva.
• Video Editing
  • Experience with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut.
• Web
  • Knowledge of CMS, basic HTML/CSS, WordPress, accessibility standards, SEO fundamentals.
• Social Media Platforms
  • Managing Facebook, Instagram, X, LinkedIn, YouTube, TikTok (where permitted).
• Technology Skills
  • Microsoft Office, Google Workspace, Adobe Creative Cloud, Canva, Mailchimp or similar, cloud storage, digital asset management.

Preferred Qualifications

• Bachelor’s Degree in Communications, Journalism, Marketing, Public Relations, Graphic Design, Digital Media, or related field.
• FAA Part 107 Drone License.
• Experience with livestream and podcast production, motion graphics, and animation.
• Knowledge of school communications laws and student privacy regulations.
• Bilingual communication skills.

Physical Requirements

• Lift up to 30 pounds of photography/video equipment.
• Stand and walk for extended periods.
• Travel between district buildings.
• Attend outdoor events in varying weather conditions.
• Work evenings and weekends when required.

Working Conditions

• School buildings, athletic facilities, outdoor events, administrative offices, community events.
• Work outside of 8 a.m.–4 p.m., including nights and weekends.
• Occasional travel within the district.

Performance Expectations

• Produce engaging, high‑quality multimedia content.
• Maintain consistent district brand identity.
• Meet deadlines in a fast‑paced environment.
• Build positive relationships with students, staff, families, and community partners.
• Demonstrate creativity, professionalism, and sound judgment.
• Uphold confidentiality and comply with all district policies regarding student information and media releases.

Desired Personal Characteristics

• Creative and innovative.
• Excellent visual storyteller.
• Organized and detail‑oriented.
• Self‑motivated and dependable.
• Collaborative and approachable.
• Comfortable working independently and as part of a team.
• Adaptable to changing priorities.
• Passionate about public education and community engagement.

Communication & Collaboration Skills

• Clear written and verbal communication.
• Strong interpersonal skills for cross‑functional work.
• Write compelling, audience‑appropriate content for websites, newsletters, social media, press releases, and district communications.
• Collaborate effectively across multiple schools and departments.
• Present ideas and communication strategies to district leadership with confidence.
• Exercise sound judgment and discretion with sensitive information.
• Maintain a professional public presence while representing the school department.
• Adapt communication style to diverse audiences.
• Communicate effectively during emergency situations.

Organizational Skills

• Prioritize multiple projects while meeting deadlines.
• Manage a district‑wide content calendar.
• Plan and organize media coverage for district events.
• Maintain an organized digital asset library.
• Coordinate multiple assignments and adapt to urgent needs.
• Maintain accurate records of media releases and approvals.
• Develop and follow project timelines from concept to publication.
• Organize and manage website content.
• Track communications campaigns and metrics.
• Proofread and review all content for accuracy and branding.
• Coordinate with administrators and departments to meet deadlines.

Licenses & Certificates

• Valid driver’s license.
• Bachelor’s degree preferred.

Compensation and Benefits

• Full PSD compensation package.
• Year‑round position.

Job Requirements

• At least 2 years of relevant experience preferred.
• Bachelor’s degree preferred.
• Citizenship, residency, or work visa required.

Contact Information

• Human Resources
• 286 Main Street
• Pawtucket, Rhode Island 02860
• Phone: 401‑729‑6300
• Email: [e-mail]