Digital Content Creator

Crystalautos; Ocala (FL); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Life & Disability Insurance

401K

Holiday pay

Weekly pay

5-day work week

Job summary

Crystal Tractor of Ocala is seeking a Digital Content Creator who can turn a tractor into viral content. You will produce short-form videos for Reels, TikTok, Shorts, IG, YouTube, and Facebook, and post them to spark conversations and grow followers.

You’ll shoot and edit footage, shape the brand voice, and support light sales efforts so great content drives real deals. Expect creative freedom, fast-paced output, and visible impact in Florida.

Qualifications

• Proven ability to create engaging digital content (portfolio or examples required).
• Strong eye for what performs on social platforms.
• Comfortable with basic computer/Microsoft Office work.
• Reliable, positive, and able to handle a fast-moving environment.

Responsibilities

• Create short-form bangers (Reels, TikToks, Shorts, IG, YouTube, FB) that stop the scroll and start conversations.
• Shoot, edit, and post content that makes our equipment the coolest thing in Florida.
• Build Crystal Tractor of Ocala into a brand people actually follow and engage with.
• Light sales support so the content you create can turn into real deals.

Skills

Content creation

Video editing

Social media strategy

Brand building

Organizational skills

Tools

Video editing software

Microsoft Office

Job description

Digital Content Creator
Crystal Tractor of Ocala

We're not looking for another 'social media person'.

We're looking for the one who can make a side-by-side go viral and give a Takeuchi main-character energy - all while getting paid to play with Kubota, Mahindra, Gravely, SANY, and CFMoto.

What you'll actually do most days:

• Create short-form bangers (Reels, TikToks, Shorts, IG, YouTube, FB) that stop the scroll and start conversations
• Shoot, edit, and post content that makes our equipment the coolest thing in Florida
• Build Crystal Tractor of Ocala into a brand people actually follow and engage with
• Light sales support so the content you create can turn into real deals

A few adulting tasks (kept minor on purpose):

• Register new equipment with manufacturers
• Stock in incoming inventory
• Keep clean records and filing so nothing disappears into the void
• Stay organized enough that creative chaos doesn’t become actual chaos

You're the type who:

• Already lives on TikTok/IG and knows what performs
• Can make heavy equipment look cinematic or hilariously relatable
• Hates corporate fluff and prefers real, punchy content
• Wants creative freedom and actual impact instead of recycling the same three stock photos

What we offer:

• Competitive pay based on experience
• Medical, Dental, Life & Disability Insurance
• 401K
• Holiday pay + weekly pay
• 5-day work week
• Fourth-generation family-owned company with real growth potential

Must-haves:

• Proven ability to create engaging digital content (portfolio or examples required)
• Strong eye for what performs on social
• Comfortable with basic computer/Microsoft Office work
• Reliable, positive, and able to handle a fast-moving environment

If you can turn 'just a tractor' into content people save, share, and DM about... hit us up. Crystal Tractor of Ocala. Real machines. Real creative control. Slightly responsible chaos.

*Pay may vary based on experience

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.