Digital Content Coordinator, Public Relations and Communications

Lipscomb University; Nashville (TN); On-site; USD 45,000 - 60,000; Full time

Job summary

Lipscomb University is seeking a Digital Content Coordinator to enhance its brand visibility through dynamic content management across social media and web platforms. The ideal candidate will have 2-3 years of experience and a Bachelor's degree, with a strong command of social media marketing practices.

Responsibilities include creating engaging digital content, managing social media channels, and tracking performance metrics. Familiarity with CMS tools and the ability to create video content is essential. Join us in promoting a vibrant University community!

Qualifications

• 2-3 years of experience in a related field.
• Ability to create simple video content for social media.
• Experience developing organic content strategies.

Responsibilities

• Develop, write, and edit content for social media and web platforms.
• Manage social media channels and engage with users.
• Track engagement metrics and report on performance.

Skills

Social media marketing best practices

Engaging copywriting

Content creation for various platforms

Data-driven decision making

Analytical skills

Strong interpersonal skills

Education

Bachelor's Degree

Tools

Social media platforms

Email marketing platforms (myEmma)

Content management systems (Drupal)

Canva

Job description

Digital Content Coordinator

Is part of the Office of Public Relations & Communications team; responsible for planning, creating and managing dynamic digital content across various platforms, including social media, email newsletters, web and other channels to enhance storytelling and brand visibility, engagement for Lipscomb, and analyzing performance metrics to optimize communication strategies.

Key Responsibilities

• Content Creation: Develop, write and edit content for social media, blogs, e-newsletters and select webpages, maintaining a consistent brand voice.
• Social Media Management: Manage day-to-day operations of the university's main social media channels (e.g., LinkedIn, Instagram, Facebook), create organic content, create graphics and engage with users. Serve as the point of contact for all social media users managing various social media channels in their departments or colleges and help ensure compliance with the university's Media, Electronic and Social Media Policy.
• Web Content: Manage and maintain content for the university events page, assist with generating content for and posting to the news hub, and maintain and update the PR webpage among a few select others.
• Analytics & Reporting: Track engagement, monitor performance metrics and create reports to improve future strategies for organic social media efforts. Assist with reporting on traditional media engagement and campaigns.
• Multimedia Development: Produce lo‑fi visual content, including basic video editing for reels and other organic social media video content, that can be created with a phone using tools such as Canva.
• Strategic Planning: Develop and implement strategies and tactics for the main university social media channels that grow followers, engage and retain followers; elevate and create awareness of the brand; highlight subject matter expertise of faculty and staff; and cultivate active fans and promoters of the institution. Align these efforts with the university's strategic objectives and collaborate closely with the University Marketing team to support paid digital campaigns.

Required Qualifications

• Knowledge and awareness of best practices and trends in social media marketing.
• Ability to write engaging copy.
• Experience creating content for X, Instagram, Facebook, LinkedIn and TikTok among other platforms.
• Experience creating content such as reels and other simple video content for socials using a phone.
• Experience developing organic content strategies for social media platforms to grow followers and engagement.
• Experience using email marketing platforms such as myEmma and content management systems such as Drupal.
• Ability to provide reporting on key social media metrics and to make data‑driven decisions, and to provide reporting on other metrics such as media coverage and reach.

Education

• Bachelor's Degree

Experience

• 2-3 years

Job Related Skills

• Active and well‑rounded personal presence in social media, with a command of each channel (including but not limited to X, Instagram, Facebook and LinkedIn) and their best practices.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Strong interpersonal skills, oral and written communication skills with strong attention to detail.
• Ability to work collaboratively with internal clients and colleagues.
• Strong problem‑solving skills.
• Ability to successfully organize, prioritize and manage multiple projects in a deadline‑driven environment.
• Ability to meet deadlines, work in a fast‑paced environment with keen attention to detail.
• Familiarity with web Content Management Systems (CMS), social media platforms and email marketing platforms as well as the ability to produce simple video content, such as reels, using a smart phone.
• Ideal candidates will have the ability to show technical proficiency with applications relevant to the position (e.g., social media apps, Canva).
• Experience with creating social media video content is required.
• Experience in a higher educational setting is a plus.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.