Digital Shelf & Ecommerce Content Coordinator

Snack Innovations Inc; North Stelton (NJ); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Snack Innovations is seeking a Digital Content Coordinator to own our digital shelf and elevate brand presence across online channels. You will manage product content across e-commerce, retail portals, and social commerce, ensuring accuracy and visual excellence.

The role blends e-commerce merchandising with brand stewardship, focusing on retailer systems, content optimization, and cross-functional collaboration to drive growth in a fast-moving CPG environment.

Qualifications

• 3–5 years managing e-commerce product content or digital shelf optimization.
• Strong understanding of SEO for e-commerce and GEO tactics.
• Experience with retailer portals and product content management.

Responsibilities

• Own all digital assets across key channels and retailer portals.
• Upload, update, and manage product listings in retailer backends.
• Coordinate product launches and ensure content accuracy and optimization.

Skills

E-commerce SEO

Data analytics

Digital asset management

Cross-functional collaboration

Content optimization

Education

Bachelor's degree

Tools

Amazon Vendor/Seller Central

TikTok Shop Seller Center

Walmart Portal

Syndigo/Salsify

Job description

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

About Snack Innovations

Snack Innovations is a fast-growing consumer packaged goods company with a passion for better-for-you snacking and the parent brand behind Drizzilicious, Natural Endurance, Smart Fries, and Sunday Snacks. Operating as both a private label manufacturer and direct-to-consumer snack brand innovator, we’re rapidly expanding and looking for driven, entrepreneurial people to grow with us.

We are looking for builders and doers who thrive in agile, entrepreneurial environments and are comfortable creating structure where it does not yet exist. The ideal candidate has seen best-in-class operations and knows how to adapt that experience in a fast-moving setting.

Role Overview

As the Digital Content Coordinator at Snack Innovations, you will be responsible for owning our digital shelf and elevating presence for our in-house brands across all online channels. You will lead the execution, optimization, and management of our product content across e-commerce platforms, retail partner systems, and social commerce.

The ideal candidate will bring the skills of an e-commerce merchandiser blended with those of a digital brand steward. The bulk of this role focuses on hands-on backend management of retailer systems to ensure our products are beautifully, accurately, and strategically represented across the breadth of our digital landscape. The role of Digital Content Coordinator is an ideal opportunity for professional growth within a rapidly-scaling CPG brand.

Core Responsibilities

Digital Shelf Ownership & System Management

• Own all digital assets across .com, Amazon, TikTok Shop, and our major retail partner sites.
• Work directly within retailer systems and backend portals to upload, update, and manage product listings. (Note: This is the bulk of the day-to-day work and our largest immediate need).
• Manage product launches by ensuring fully optimized content and visual assets are ready and deployed on time.

Brand Consistency & Content Optimization

• Maintain brand voice and absolute product accuracy across every single online touchpoint for a cohesive consumer experience.
• Partner with the design team to customize and adapt visual assets for specific platform placements and technical specifications.
• Optimize for SEO and GEO (Generative Engine Optimization) to ensure our products rank highly in traditional search engines and appear accurately in AI/LLM results.
• Stay ahead of algorithmic changes across search engines, Amazon, and AI platforms to continuously adapt our strategy.

Performance Tracking & Testing

• A/B test content options including copy, imagery, and video placements to identify what drives the highest conversion.
• Track digital merchandising KPIs to measure content effectiveness and continuously optimize listings based on data and results.
• Support ad-hoc digital initiatives such as building content for retailer presentations and strategic growth projects.

Qualifications

• Location: Ability to work full-time, on-site at our Piscataway, NJ facility.
• Education: Bachelor’s degree required.
• Experience: 3-5 years managing e-commerce product content, digital merchandising, or digital shelf optimization.
• Platform Expertise: Proven hands-on experience navigating e-commerce backends (e.g., Amazon Vendor/Seller Central, TikTok Shop Seller Center, or major retailer portals like Walmart, Target, or Syndigo/Salsify).
• Skills: Strong understanding of e-commerce SEO, emerging GEO tactics, data analytics, and digital asset management.
• Collaboration: Excellent communication skills to work seamlessly with cross-functional design, marketing, and sales teams.