Digital Content Author: CMS & PIM Specialist

Caterpillar Financial Services Corporation; Broomfield (CO); On-site; USD 89,000 - 134,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Paid time off

Health Savings Account (HSA)

Tuition Reimbursement

Job summary

Caterpillar is seeking a Digital Author for the Rental and Used ecosystem to create, manage, and publish product content across CMS (AEM) and PIM systems, enabling Rent.cat.com and CRS 2.0 experiences.

You will collaborate with product owners, marketing, and engineering to ensure content quality, SEO readiness, and scalable data across platforms, while aligning with brand guidelines and governance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field.
• Experience in digital content authoring, content management, or web publishing.
• Hands-on experience working with CMS platforms (e.g., Adobe Experience Manager or equivalent).
• Experience working with structured content or product data in PIM systems or similar tools.
• Strong understanding of content lifecycle management, including authoring, publishing, and governance.
• Experience with taxonomy, metadata, and tagging frameworks.
• High attention to detail with ability to ensure content accuracy and consistency across platforms.
• Strong collaboration skills with ability to work across marketing, product, and engineering teams.
• Excellent written and verbal communication skills.
• Experience with Adobe Experience Manager (AEM) and/or enterprise CMS platforms.
• Familiarity with PIM systems (e.g., Akeneo, inRiver, or similar) and product data modeling.
• Understanding of SEO best practices, including metadata, keyword optimization, and structured content.
• Experience supporting PLP/PDP content and e-commerce-style product experiences.
• Familiarity with content integration between CMS and PIM systems.
• Experience working in Agile environments and collaborating with cross-functional product teams.
• Basic understanding of analytics tools (Adobe Analytics / Google Analytics) for content performance insights.
• Experience supporting dealer-facing or multi-region content environments.

Responsibilities

• Create, update, and manage digital content across CMS (e.g., AEM) and PIM platforms for Rental and Used digital experiences.
• Ensure content is accurate, consistent, and aligned with brand, product, and marketing guidelines.
• Author and maintain content for Landing pages, product pages (PLP/PDP), and marketing pages, equipment descriptions, specifications, features, and media assets, campaign and promotional content.
• Author and publish content within CMS ensuring proper page structure, components, and templates.
• Manage content lifecycle, including creation, updates, versioning, and publishing.
• Configure and maintain page layouts and components along with metadata and tagging for SEO and discoverability.
• Collaborate with UX and marketing teams to ensure content supports user journeys and conversion goals.
• Validate content across environments (author → preview → publish) to ensure quality and accuracy.
• Create and manage product data and attributes within PIM systems.
• Ensure product content includes specifications, features, categories, and classifications along with images, videos, and related media assets.
• Maintain data quality and consistency across product catalogs.
• Support product onboarding and updates by ensuring accurate mapping and classification.
• Collaborate with upstream systems (CPC, supplier inputs, engineering data) to ensure complete and correct product data.
• Apply SEO best practices including metadata (titles, descriptions) and keywords and structured content.
• Optimize content to improve search visibility (organic traffic) and user engagement and content consumption.
• Collaborating with marketing teams on campaign content and SEO strategies.
• Ensure compliance with content governance standards, policies, and workflows.
• Perform regular content audits to identify data inconsistencies and outdated or missing content.
• Maintain consistency in taxonomy, naming conventions, and metadata standards.
• Validate content before publishing to ensure accuracy, completeness, and alignment with requirements.

Skills

Business Analysis

Decision Making & Critical Thinking

Effective Communications

Software Product Business Knowledge

Education

Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field

Tools

Adobe Experience Manager (AEM)

PIM systems (Akeneo, inRiver)

Adobe Analytics

Job description

Caterpillar is seeking a Digital Author for the Rental and Used ecosystem to create, manage, and publish product content across CMS (AEM) and PIM systems, enabling Rent.cat.com and CRS 2.0 experiences.

You will collaborate with product owners, marketing, and engineering to ensure content quality, SEO readiness, and scalable data across platforms, while aligning with brand guidelines and governance.