Digital Content Associate Principal

Remix; New York (NY); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch on Wednesdays

Job summary

Via in New York City is seeking a Senior Social Media Architect to lead global media strategy across LinkedIn, X, and PR, shaping our narrative and growth.

You will travel to partner sites to shoot and edit content, launch paid campaigns, and partner with the CEO to amplify our vision. The role demands a storyteller who can translate complex transport technology into human-centered stories.

Join a mission-driven team building data-driven, accessible transportation.

Qualifications

• 4+ years in social media management or digital marketing.
• Proficient in mobile cinematography and video editing.
• Strong writing and editing for technical content.
• Experience with media relations and press events.
• Able to work independently in a fast-paced environment.
• Based in NYC with willingness to travel.

Responsibilities

• Architect global media strategy for LinkedIn, X, and PR.
• Generate on-the-ground assets by traveling to partner sites to shoot/edit.
• Concept and launch digital ad campaigns for paid media.
• Collaborate with the CEO and leaders to amplify the vision.
• Coordinate digital press and liaise with media at events.
• Use data-driven insights to optimize performance.

Skills

Social media management

Audience growth

Content strategy

Video editing

Cinematography (mobile)

Copywriting

Media relations

Data analysis

Project ownership

Tools

CapCut

Canva

Figma

Job description

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.

About the Role

• Architect Via’s global media strategy, defining the narrative and growth goals for LinkedIn, Twitter/X, and PR to solidify our position as a category leader.
• Lead on-the-ground asset generation, traveling to partner sites to shoot and edit original, social-first video and photo content that brings our mission to life.
• Concept and launch digital ad campaigns, bringing fresh, creative thinking to our paid media efforts to reach key buyers and influencers globally.
• Partner closely with the CEO and senior leadership to develop social strategies that amplify our vision through individual voices.
• Orchestrate digital press coordination, pitching and liaising with media during key events to ensure our digital presence and press coverage are aligned.
• Optimize performance through data-driven insights, tracking platform KPIs and analyzing trends to continuously refine our content and engagement strategies.

About You

• Minimum of 4+ years of experience in social media management or digital marketing, with a proven track record of growing diverse, professional audiences.
• Content generator who is technically proficient in cinematography (mobile) and video editing (e.g., CapCut, Canva, Figma) to produce high-quality assets independently.
• Expert writer and editor with the ability to translate complex technology, policy, and impact-driven work into human-centered, shareable narratives.
• Adept at media relations and coordination, excited to navigate press events and manage real-time community engagement.
• Self-starter who thrives in an ambiguous, fast-paced environment and takes ownership of their projects from concept to delivery.
• Mission-driven collaborator based in our New York City HQ, comfortable with occasional travel for field-based content capture.

Compensation and Benefits

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
• Salary Range: $85,000-$125,000
• We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Via is an equal opportunity employer.