Digital Communications Specialist (In Ofc 4 Days/Wk)

Southern Company; Atlanta (GA); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading energy provider in Atlanta is seeking a Digital Communications Specialist to enhance their email marketing efforts. The role involves planning and optimizing email campaigns, collaborating with teams, and ensuring high performance in customer communications. The ideal candidate will have 5-7 years of experience in email marketing or digital marketing and proficiency with tools like Eloqua. This position requires a strong emphasis on strategy and analytics.

Qualifications

• 5-7 years of experience in email marketing or digital marketing.
• Expertise in campaign execution, optimization, and analytics.
• Hands-on experience building and deploying email campaigns.

Responsibilities

• Plan, execute, and optimize non-transactional email campaigns.
• Provide strategic input on email best practices.
• Build and launch engaging email campaigns using digital tools.

Skills

Email marketing

Marketing automation

Digital marketing

Project management

Analytical skills

Tools

Eloqua

HTML/CSS

Job description

Digital Communications Specialist

Please Note: You will be required to be IN the office at 241 Ralph McGill Blvd, Atlanta, GA a minimum of four (4) days per week and/or as additionally required.

Do you love creating smart, effective emails that truly connect with customers? We’re looking for a Digital Communications Specialist to help us tell our story and keep our customers informed — on assignments ranging from welcome series and newsletters to seasonal tips and storm support.

In this role, you’ll be a key contributor to our email marketing efforts, working closely with partners across the company to plan, build, and optimize campaigns that reach customers through their #1 preferred communication channel: email. You’ll also support SMS campaigns as part of integrated customer journeys, ensuring both channels work together to deliver timely, clear, and customer-friendly communications.

The role offers an opportunity to make a real impact — helping customers get the information they need, when they need it, through clear, consistent, and high-performing digital communications.

Key Responsibilities

• Contribute to the planning, execution, and optimization of non-transactional email campaigns (e.g., welcome series, newsletters, storm communications, brand initiatives).
• Provide strategic input on email best practices, segmentation, timing, and integration with broader campaigns.
• Build and launch engaging email campaigns using Eloqua and other digital tools.
• Test and optimize email campaigns to ensure performance across devices, inboxes, and user preferences.
• Manage campaign workflows and timelines to ensure smooth execution and alignment with business priorities.
• Support the day-to-day management of email processes, including scheduling, production, QA, and deployment to ensure timely and accurate campaign execution.
• Track campaign performance, analyze results, and share insights to drive continuous improvement.
• Stay current on industry trends, compliance standards, and emerging best practices.
• Collaborate with Marketing, Customer Experience, and Digital teams to align messaging and communication goals.

Qualifications

• 5-7 years of experience in email marketing, marketing automation, or digital marketing with expertise in campaign execution, optimization, analytics. Hands-on experience building and deploying email campaigns (Eloqua experience preferred).
• Working knowledge of HTML/CSS for email and comfort with design QA.
• Familiarity with SMS campaign strategy and interest in integrated digital customer journeys.
• Strong organizational and project management skills; ability to manage multiple priorities.
• Strategic mindset with an understanding of how email supports the customer lifecycle and broader marketing goals.
• Analytical approach to campaign performance and optimization.
• Exceptional attention to detail to ensure accuracy, compliance, and polish.
• Collaborative, team-first attitude with a passion for helping partners succeed.

Note on Company Information

Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond. Equal opportunity employer information is provided below.

Equal Opportunity Employment Georgia Power is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 14877

Job Category: Sales & Marketing

Job Schedule: Full time