Digital Communications Manager - Law School

UR University of Richmond; United States; On-site; USD 58,656 - 75,046; Full time

Job summary

UR University of Richmond is looking for a Digital Communications Manager to define and execute its digital communications strategy across various platforms. This role involves managing content for websites, social media, and email communications, as well as creating visual content.

The ideal candidate will have a Bachelor’s degree and at least three years of relevant experience, and they should be proficient in a range of digital tools. Compensation ranges from $58,656 to $75,046, with a typical schedule of weekdays from 8:30 a.m. to 5 p.m.

Qualifications

• 3+ years of experience in communications, marketing, web design, journalism, or graphic design.
• Strong understanding of digital marketing principles and best practices.
• Clear and concise written and verbal communication skills.

Responsibilities

• Develop and execute digital communications strategy.
• Oversee content management for digital platforms.
• Create visual content for social media and websites.
• Analyze data to evaluate content performance.

Skills

Web content management

Social media strategy

Data analysis

SEO/GEO knowledge

Photography and videography

Project management

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Google Analytics 4 (GA4)

WordPress

Job description

Job Description: A resume and cover letter are required to be considered for this position. Finalists will be asked to provide a professional work sample.

Job Summary

Reporting to the Director of Communications and Marketing, the Digital Communications Manager will shape the law school’s digital footprint. The DCM defines and executes the law school’s communications strategy across all digital platforms, including websites, social media, email, SEO/GEO, and advertising. The DCM will support institutional marketing and communications efforts by creating and curating shareable content to reach a variety of internal and external audiences.

Job Duties / Responsibilities

• Strategy & Content Development (40%) – Develop and execute the school’s digital communications strategy across websites, social media, and email to drive key business objectives such as brand awareness, reputation management, recruitment, and philanthropic engagement. Collaborate with school departments to evaluate and recommend best digital solutions for their goals. Define key metrics and analyze data for university properties, GEO/SEO, search tools, web accessibility, and advertising/campaign asset performance. Monitor and evaluate social and digital trends to identify emerging opportunities to grow key audiences and increase engagement across platforms. Work with University Communications to align digital strategies with overall institutional strategy. Maintain awareness of school-wide programming and achievements to proactively identify content opportunities. Implement best practices in digital communications, marketing, higher education, and legal education to improve digital presence and enhance user experience. Balance multiple projects and deadlines while creating high‑quality content.
• Digital Platform Management (30%) – Oversee content management for the school’s website, social media, and other digital communications channels. Conceptualize, create, and publish content that enhances affinity for the school, communicates successes, builds connections, and encourages engagement. Monitor social media mentions and, in partnership with the Director of Communications & Marketing, determine appropriate responses and address areas of concern. Conduct front‑line quality assurance testing for web‑based and digital products. Develop and maintain an editorial calendar for content across digital platforms. Conduct regular platform audits to ensure content is accessible, up‑to‑date, accurate, and optimized.
• Visual Content Creation & Art Direction (20%) – Serve as the school’s primary photographer and videographer. Organize and direct photo and video shoots, provide photo and video coverage for events, develop scripts, cast projects, manage post‑production. Conceptualize and integrate video and photography into digital platforms.
• Data Analysis (10%) – Develop KPIs to evaluate content performance. Monitor, analyze, and report on website and social media data and trends to determine successes and recommend areas of opportunity for current and future brand advancement.

Qualifications

• Knowledge, Skills & Ability – Strong understanding of modern web and digital platforms, content strategy definition and execution, web/digital best practices including usability, accessibility, mobile/responsive web, and social media platform fluency as part of a business strategy. Deep knowledge of web content management systems such as WordPress, Cascade, or Terminal Four, and social media management tools (e.g., Hootsuite, Sprout Social). Proficiency in website and social media analytics tools (e.g., GA4). Demonstrated understanding of SEO/GEO, relevant software including Adobe Creative Suite and Canva, and ability to learn new programs and adapt to new technologies quickly. Strong understanding of digital marketing principles, best practices in communications, and brand management. Exceptionally skilled at project management and multitasking, with a strong eye for design and digital storytelling. Clear and concise written and verbal communication skills and an affinity for teamwork.
• Education & Experience – Required: Bachelor’s degree with at least three years of experience in communications, marketing, web design, journalism, or graphic design. Preferred: Experience with writing for a variety of audiences, web content development, social media content development and management, data analytics, video editing, email marketing, photography, videography, or graphic design.

Compensation & Work Conditions

• Salary: $58,656 to $75,046 (Grade level 6).
• Schedule: 38.75 hours per week; typical schedule weekdays from 8:30 a.m. to 5 p.m., occasional evening work required.
• Location: Office environment; light physical effort such as lifting cameras and video equipment.
• Supervision: Supervises occasional work of freelance vendors and contractors.

Contacts

Law School Director of Communications & Marketing
Law School Associate Director of Communications & Events
Multimedia Production & Technology Specialist
University Web and Communications Teams