Digital Communications Manager

New York State Electric & Gas; New York (NY); On-site; USD 88,000 - 110,000; Full time

Benefits offered by this job

Benefits package

401(k) match

Health, dental, and vision insurance

Career development

Job summary

New York State Electric & Gas Corp (NYSEG) is seeking a Digital Communications Manager to lead omni‑channel customer communications with a primary emphasis on digital channels, content production, and campaign execution.

You will apply strong writing, content development, and analytics expertise to craft engaging content for Avangrid customer touchpoints, manage programs, and measure impact across channels.

Qualifications

• Bachelor’s degree in communications, marketing, English, business, or related field with 7 years relevant experience required.
• Demonstrated experience using digital analytics tools (e.g., Google Analytics) to measure and optimize campaign performance.
• Hands‑on experience creating and managing UTM parameters for campaign tracking.
• Excellent writing and editing skills, with a concentration in digital communications initiatives.

Responsibilities

• Lead digital programs and projects for customer communications across Avangrid Networks, including the planning, development and execution for customer alerts, push notifications, web, email, and similar.
• Identify opportunities to enhance digital communications through new channels, targeting strategies, and content approaches.
• Own campaign performance measurement using tools such as Google Analytics and other digital analytics platforms. Analyze customer behavior, engagement, and conversion metrics to identify trends and actionable insights.
• Develop and deliver recurring campaign reporting (campaign-level, channel-level, and executive summaries).
• Collaborate with internal stakeholders to align communications strategy with business goals and customer needs.
• Delivers on-strategy, on-brand, on-time, on-budget results. Is the lead team member with respect to accomplishing day-to-day goals and provides expertise and immediacy of decision making.
• Holds project team members accountable for results.

Skills

Digital analytics

Writing & editing

Initiative & Change

Customer centric

Communication

Google Analytics

Education

Bachelor’s degree in communications/marketing/English/business

Tools

UTM parameters

Job description

Job Title: Digital Communications Manager

Company: NYSEG

Location: NY

• Binghamton, Rochester, Lancaster or Albany

Work type: Office

The salary range for this position is dependent upon experience and location, ranging from $87,600 - $109,500.

What We Offer

• Competitive benefits and growth opportunities
• 12% 401(k) match
• Comprehensive health, dental, and vision insurance
• Professional development and clear career‑advancement pathways

For more information, please visit: Benefits - Avangrid

Job Summary

This role will function as a key player on a high-impact communications team responsible for creating and executing communications across a variety of channels, with a primary focus on digital communications. This includes omni-channel program creation and production and tracking of tactics. They will leverage their exceptional writing, content production, and digital communications expertise to develop knowledgeable and engaging content for Avangrid’s customer communications channels.

Key Responsibilities

• Lead digital programs and projects for customer communications across Avangrid Networks, including the planning, development and execution for customer alerts, push notifications, web, email, and similar.
• Identify opportunities to enhance digital communications through new channels, targeting strategies, and content approaches
• Own campaign performance measurement using tools such as Google Analytics and other digital analytics platforms. Analyze customer behavior, engagement, and conversion metrics to identify trends and actionable insights.
• Develop and deliver recurring campaign reporting (campaign-level, channel-level, and executive summaries)
• Collaborate with internal stakeholders to align communications strategy with business goals and customer needs.
• Delivers on-strategy, on-brand, on-time, on-budget results. Is the lead team member with respect to accomplishing day-to-day goals and provides expertise and immediacy of decision making.
• Holds project team members accountable for results.

Required Qualifications

• Bachelor’s degree in communications, marketing, English, business, or related field with 7 years relevant experience required.
• Demonstrated experience using digital analytics tools (e.g., Google Analytics) to measure and optimize campaign performance.
• Hands‑on experience creating and managing UTM parameters for campaign tracking.
• Excellent writing and editing skills, with a concentration in digital communications initiatives.
• Initiative & Change
• Focused on Results
• Customer Centric (internal and/or external)
• Communication

Disclaimer

AVANGRID is committed to a diverse and inclusive workplace. AVANGRID is an equal opportunity employer and does not discriminate on the basis of an individual’s sex, gender, gender identification, gender expression, race, color, religion, national origin, age, ancestry, genetic information, medical condition, physical or mental disability, marital status, sexual orientation, military or veteran status, or other characteristics or conditions protected by law.

Avangrid employees may be assigned a system emergency role and in the event of a system emergency, may be required to work outside of their regular schedule/job duties. This is applicable to employees that will work in Connecticut, Maine, Massachusetts, and New York within AVANGRD Network and Corporate functions. This does not include those that will work for Avangrid Renewables

Company

NY STATE ELECTRIC & GAS CORP

Mobility Information

Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country.

At Avangrid we provide fair and equal employment and advancement opportunities for all employees and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, disability, protected veteran status or any other status protected by federal, state, or local law.

If you are an individual with a disability or a disabled veteran who is unable to use our online tool to search for or to apply for jobs, you may request a reasonable accommodation by contacting our People and Organization department at [e-mail].

Avangrid employees may be assigned a system emergency role and in the event of a system emergency, may be required to work outside of their regular schedule/job duties. This is applicable to employees that will work in Connecticut, Maine, Massachusetts, and New York within Avangrid Network and Corporate functions. This does not include those that will work for Avangrid Power.

Avangrid employees may also be assigned a NERC Reliability Standards compliance role supporting Critical Infrastructure Protection (CIP) and/or Operations and Planning (O&P) responsibilities. This is applicable to employees that will work in electric transmission, operations, and cyber security business areas in Connecticut, Maine, Massachusetts, and New York within Avangrid Network and Corporate business areas. NERC Reliability Standards compliance roles and responsibilities may include additional access protections, training, audit engagement, and required evidence retention, and will be communicated by the employee’s management.