Digital Communications and Insights Officer

Armed Forces Covenant Fund Trust; United States; À distance; USD 65 000 - 90 000; Plein temps

Résumé du poste

Armed Forces Covenant Fund Trust is seeking a skilled digital communications professional to own the website, audiences and analytics. You will develop the site, manage newsletters, dashboards and content while ensuring accessibility and GDPR compliance. The role is home-based with limited travel and requires collaboration with the Director of Strategy.

You will work across channels to improve user experiences, data-driven decision making and engagement with a diverse armed forces community.

Qualifications

• Experience managing and developing websites using WordPress and Elementor.
• Experience using analytics tools (GA4, Search Console) to measure performance and insights.
• Experience creating and editing digital content for diverse audiences.
• Experience managing subscriber databases or CRM systems.
• Experience using data and evidence to inform communications decisions.
• Experience with brand and accessibility guidelines.

Responsabilités

• Own and develop the Trust website, ensuring content accuracy and usability.
• Lead on newsletters, audiences, segmentation and CRM activities.
• Develop dashboards and reporting on website and digital performance.
• Create and publish content for website, newsletters and channels.
• Champion accessibility and inclusive digital communications.

Connaissances

Website UX

Accessibility

Analytics interpretation

Written communication

Data-driven decisions

Organisation & attention to detail

Collaboration

Outils

WordPress

Elementor

GA4

Search Console

Mailchimp

Description du poste

The post holder will be a skilled and organised digital communications professional who takes ownership of our website, digital audiences and communications insights. This role will help us make better use of comms data, improve the user experience of our digital channels and ensure our communications are accessible, engaging and evidence-led.

The successful candidate will lead on website management and development, communications analytics, newsletter audience management and digital content, helping us better understand and reach the people and organisations we serve. *To note that this role will be line managed by Director of Strategy initially.

This role will be based at the postholders home, with some limited travel and a requirement to work collaboratively using suitable technology.

MAIN DUTIES: WEBSITE OWNERSHIP AND DEVELOPMENT

• Act as day-to-day owner of the Trust website
• Maintain, update and improve website content, structure and navigation
• Work with colleagues and external suppliers on website improvements and development projects
• Ensure content remains accurate, relevant and up to date
• Monitor website performance and identify opportunities to improve usability, engagement and conversion
• Support implementation of SEO best practice.

AUDIENCE AND CRM MANAGEMENT

• Manage communications audiences and subscriber databases
• Lead administration of newsletter subscriber systems and audience segmentation
• Develop and improve audience journeys and user engagement approaches
• Support the development of new audience channels and platforms, including potential future use of Substack or similar tools
• Ensure compliance with GDPR, data protection and communications consent requirements.

COMMUNICATIONS INSIGHTS AND ANALYTICS

• Be the Trust's lead for communications data and insight
• Develop dashboards and regular reporting on website, newsletter and digital communications performance, working closely with our social media lead
• Analyse audience behaviour and engagement trends
• Provide recommendations to improve communications reach, effectiveness and user experiencE
• Support colleagues to use communications data in planning and decision-making.

CONTENT CREATION AND DIGITAL PUBLISHING

• Create, edit and publish content for the website, newsletters and digital channels
• Ensure content reflects the diversity of the armed forces community and is accessible to a wide range of audiences
• Support the development of multimedia content, including stories, blogs, case studies and digital content, video, photography and graphics.

ACCESSIBILITY AND USER EXPERIENCE

• Champion accessibility across digital communications
• Ensure digital content meets accessibility standards and follows best practice
• Use user insight and analytics to improve digital experiences
• Support inclusive communications that reflect the diversity of the armed forces community.

GENERAL RESPONSIBILITIES

• Contribute to wider communications activity as required
• Work collaboratively with colleagues across the Trust
• Uphold the Trust's values and commitment to equality, diversity and inclusion
• Undertake any other duties reasonably required by the Director of Strategy or Head of Communications.

PERSON SPECIFICATION: ESSENTIAL EXPERIENCE

• Experience of managing and developing websites using the Elementor and Wordpress content management systems
• Experience of using website and digital analytics tools to measure performance and generate insights, such as GA4, Search Console and Mailchimp
• Experience of creating and editing digital content for a range of audiences
• Experience of managing subscriber databases, CRM systems or email marketing platforms
• Experience of using data and evidence to inform communications decisions
• Experience of working within brand and accessibility guidelines.

KNOWLEDGE AND SKILLS

• Strong understanding of website user experience and accessibility principles
• Strong analytical skills with the ability to interpret data and identify actionable insights
• Excellent written communication skills with the ability to write clearly, accurately and accessibly
• Strong organisational skills and attention to detail
• Good understanding of GDPR and communications data management requirements
• Ability to manage multiple priorities and meet deadlines.

PERSONAL QUALITIES

• Curious and evidence-led
• Collaborative and supportive
• Committed to inclusion and accessibility
• Able to work independently and use initiative
• Enthusiastic about improving digital communications.

DESIRABLE

• Experience of SEO and website performance improvement
• Experience of managing image and content libraries
• Experience within a charity, grant-making or public sector organisation
• Understanding of the armed forces community.