Digital Commerce Content Specialist

AriZona Beverage Co.; Town of Woodbury (NY); On-site; USD 60,000 - 78,000; Full time

Job summary

AriZona Beverages is seeking a Digital Marketplace Content Specialist to bring the brand to life on Amazon, Walmart, and other online retailers. You will ensure product content is accurate, on-brand, and optimized for search and conversion across major online marketplaces.

The role involves coordinating imagery, copy updates, enhanced content, and attributes across PDPs, with collaboration across creative, marketing, and sales teams to support launches and seasonal programs.

Qualifications

• 2+ years of experience managing Amazon, Walmart Marketplace, or other e-commerce platforms.
• Experience in food/beverage/CPG or consumer brands preferred.
• Strong understanding of Amazon Seller Central, Vendor Central and Walmart Seller Center.
• Familiarity with Amazon PPC and marketplace advertising platforms.
• Strong analytical and organizational skills.
• Proficiency in Excel/Google Sheets and reporting tools.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication and problem-solving skills.

Responsibilities

• Keep online product pages fresh, accurate, and on-brand across major retailer sites.
• Create, manage, and optimize ecommerce PDPs including titles, bullets, descriptions, and EBC.
• Manage product listings, images, descriptions, and digital assets.
• Improve digital shelf presence by optimizing pages for search, engagement, and conversion.
• Collaborate with creative, marketing, sales, and operations on launches and packaging updates.
• Monitor ratings, reviews, and content performance to spot opportunities.
• Troubleshoot content and syndication issues to ensure correct product appearance online.
• Manage and optimize PDPs for Walmart, eBay & Amazon and Premium A+ content.

Skills

eCommerce management

Amazon/Walmart marketplaces

content optimization

data analysis

communication

Excel/Sheets

Tools

Amazon Seller Central

Walmart Seller Center

Syndigo

Premium A+ content

Google Analytics

Job description

AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America - holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

SUMMARY/OBJECTIVE

The Digital Marketplace Content Specialist brings the AriZona brand to life across an online shopping experience. From Amazon.com and Walmart.com to retailer websites across the country, this role helps make sure our products look great, tell the right story, and show up accurately wherever consumers shop online.

This person will manage and optimize product content across eCommerce marketplaces and content syndication platforms. Responsibilities include coordinating product imagery, copy updates, enhanced brand content, product attributes, reviews initiatives, and other digital assets that strengthen AriZona’s online presence and improve the consumer experience.

We’re looking for someone who’s organized, detail-oriented, collaborative, and excited about the fast-moving world of digital commerce. The ideal candidate understands how online product content works within CPG or retail environments and enjoys keeping brands fresh, accurate, and engaging across the digital shelf.

ESSENTIAL FUNCTIONS

• Keep AriZona’s online product pages fresh, accurate, and on-brand across Amazon, Walmart, and other major retailer sites.
• Create, manage, and optimize ecommerce PDPs (Product Detail Pages), particularly but not limited to Amazon, Walmart, and Syndigo including setup, updates, and enhancements for titles, bullets, descriptions, and enhanced brand content.
• Manage product listings, images, descriptions, enhanced content, and digital assets.
• Help improve AriZona’s digital shelf presence by optimizing product pages for search, shopper engagement, and conversion.
• Partner with creative, marketing, sales, and operations teams to support new launches, seasonal programs, packaging updates, and retailer initiatives.
• Monitor ratings, reviews, and online content performance to spot opportunities and improve the shopper experience.
• Troubleshoot content and syndication issues to ensure products appear correctly everywhere consumers shop online.
• Manage and optimize ecommerce PDPs (Product Detail Pages), particularly but not limited to Walmart, eBay & Amazon, including setup, updates, and enhancements for titles, bullets, descriptions, and Premium A+ content.

SKILLS & QUALIFICATIONS

• 2+ years of experience managing Amazon, Walmart Marketplace, or other e-commerce platforms
• Experience in food, beverage, CPG, or consumer brands preferred
• Strong understanding of Amazon Seller Central, Vendor Central, and Walmart Seller Center
• Familiarity with Amazon PPC and marketplace advertising platforms
• Strong analytical and organizational skills
• Proficiency in Excel/Google Sheets and reporting tools
• Ability to manage multiple projects in a fast-paced environment
• Excellent communication and problem-solving skills

WORK ENVIRONMENT

Fully onsite in Woodbury, Long Island

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job:

While performing the duties of this job, the employee is frequently required to sit, communicate, reach and manipulate objects, tools or controls. The position requires mobility. Duties involve moving materials weighing up to 10 pounds on a regular basis. Manual dexterity and coordinate are required over 50% of the work week while operating equipment such as computer keyboard, mouse, calculator and similar machines.

OTHER DUTIES

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.