Digital Channels & Innovation Intern

World Vision; United States; On-site; USD 25,000 - 30,000; Full time

Job summary

World Vision Internship offers a three-month opportunity for talented students and recent graduates eager to dive into the international relief and development field. You will gain a meaningful learning experience, grow valuable skills, and connect with passionate professionals who share our mission.

As part of the Digital Channels team, you will work on LinkedIn growth, YouTube optimization, AI-driven content preparation for search, dashboard development, and social listening within a global

Responsibilities

• LinkedIn Growth & Thought Leadership Strategy: Analyze high-performing LinkedIn content, identify opportunities to grow followers, engagement, and share of voice, develop employee advocacy and leadership visibility, assist with content planning and publishing, track audience growth and engagement trends, produce monthly LinkedIn performance reports.
• YouTube Growth & Video Optimization: Audit video content, research YouTube SEO best practices, optimize titles, descriptions, tags, playlists, thumbnails, identify evergreen content, analyze audience retention, and recommend strategies to increase subscribers and watch time.
• Website Content Optimization for AI Search (GEO/AEO): Audit priority content, improve content structure, recommend AEO enhancements, explore GEO techniques, analyze AI search appearances, develop editorial standards.
• Digital Impact Dashboard Development: Consolidate performance data, build automated dashboards, identify trends, produce leadership reports, assist in measuring brand awareness and engagement indicators.
• Social Listening & Emerging Trends Research: Monitor conversations on humanitarian issues, identify emerging platforms, support monthly trend reporting, surface engagement opportunities around global moments and campaigns.

Job description

With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 31,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children's life stories!

Key Responsibilities:

World Vision Internships offer a three-month opportunity for talented students and recent graduates eager to dive into the international relief and development field. We are dedicated to giving you a meaningful learning experience, where you will grow, gain valuable skills, and connect with other passionate professionals who share our mission.

Internship Opportunity

Support World Vision's Digital Channels team in expanding the organization's digital influence and impact through strategic growth of key channels, optimization of content for emerging search experiences, and development of data-driven insights that help the organization better serve vulnerable children around the world.

This internship will provide hands-on experience in digital strategy, social media growth, website optimization, AI-powered content discovery, analytics, and digital innovation within a global humanitarian organization.

What You'll Do:

1. LinkedIn Growth & Thought Leadership Strategy

   Support efforts to position World Vision as a trusted leader in humanitarian response, child well-being, innovation, and advocacy.

   • Analyze high-performing LinkedIn content from World Vision and peer organizations
   • Identify opportunities to grow followers, engagement, and share of voice
   • Develop recommendations for employee advocacy and leadership visibility
   • Assist with content planning and publishing
   • Track audience growth and engagement trends
   • Produce monthly LinkedIn performance reports
2. YouTube Growth & Video Optimization

   Support the expansion of World Vision's YouTube presence as a platform for storytelling, technical expertise, advocacy, and evergreen content.

   • Conduct audits of existing video content
   • Research YouTube SEO best practices
   • Optimize titles, descriptions, tags, playlists, and thumbnails
   • Identify opportunities for evergreen content and FAQ-based videos
   • Analyze audience retention and viewing trends
   • Recommend strategies to increase subscribers and watch time
3. Website Content Optimization for AI Search (GEO/AEO)

   Support World Vision's efforts to prepare content for the growing influence of AI-driven search and answer engines.

   • Audit priority content on wvi.org
   • Identify opportunities to improve content structure and clarity
   • Recommend enhancements for answer engine optimization (AEO)
   • Explore generative engine optimization (GEO) techniques
   • Analyze how World Vision content appears in AI search experiences
   • Develop recommendations for future editorial standards
4. Digital Impact Dashboard Development

   Support the creation of automated reporting that helps leadership understand the impact of World Vision's digital channels.

   • Consolidate performance data from website and social channels
   • Build and maintain automated dashboards
   • Identify trends and opportunities across platforms
   • Produce visual reports for leadership audiences
   • Assist in measuring brand awareness, engagement, and influence indicators
5. Social Listening & Emerging Trends Research

   Use digital intelligence tools to help identify opportunities for engagement and thought leadership.

   • Monitor conversations related to humanitarian issues and child well-being
   • Identify emerging platforms, tools, and content formats
   • Support monthly trend reporting
   • Surface opportunities to engage around global moments and campaigns

Why Join Us:

• Develop Digital Channel Expertise: Gain practical experience in social media strategy, thought leadership marketing, audience growth tactics, content strategy, and social media analytics.
• Strengthen Video & Search Skills: Build knowledge of YouTube strategy, video optimization, SEO, audience engagement, multimedia storytelling, and emerging search technologies.
• Explore AI & Digital Innovation: Learn about AEO, GEO, AI search trends, content governance, information architecture, and digital transformation strategies.
• Build Data & Analytics Capabilities: Develop experience with dashboard development, data visualization, reporting automation, KPI measurement, GA4 analytics, and data storytelling.
• Advance Research & Strategic Communications Skills: Support social listening, trend analysis, reputation monitoring, and digital research initiatives.
• Expand Your Horizons: Explore the international relief sector, unleash your leadership skills, and strengthen your Christian faith with Weekly Professional Development Sessions.
• Transform Lives: Take on challenging and meaningful work assignments while developing your technical skills and gaining valuable hands-on experience.

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