Digital Channel Sales Specialist

SoftwareONE Deutschland GmbH; Tennessee; Hybrid; USD 85,000 - 125,000; Full time

Job summary

A leading global software and cloud solutions provider is hiring a Digital Channel Sales Specialist in Nashville. This role involves managing channel partnerships and recruiting new cloud partners. The ideal candidate has experience in sales and strong relationship management skills. This position offers competitive pay, substantial benefits, and opportunities for growth in a hybrid work environment.

Benefits

Generous pay with quarterly commissions

Full Medical, Dental, Vision from Day 1

401k with 4% employer matching

Maternity and bonding leave

Gym membership reimbursement

Qualifications

• Minimum 3 years in channel sales or partner development.
• Experience in sales or customer service for career changes.
• Proven ability to recruit and onboard partners.

Responsibilities

• Manage relationships between SoftwareOne and sales channels.
• Drive partner recruitment and onboarding initiatives.
• Collaborate with teams to support partner success.

Skills

Sales experience

Communication skills

Relationship building

Cloud business models understanding

Channel sales experience

Job description

Overview

Why SoftwareOne? SoftwareOne is a leading global software and cloud solutions provider that helps organizations build, buy, and manage cloud workloads. The company delivers a portfolio of 7,500 software brands with sales and delivery capabilities in ninety countries.

Underpinning our transitions are seven core values that guide current and future colleagues. The global nature of our organization allows us to adapt to local cultures and business needs.

The role

Digital Channel Sales Specialist

Cloud Partner Recruitment & Activation

Nashville/Hybrid work

A Digital Channel Sales role is responsible for managing and optimizing relationships between Crayon (soon to be SoftwareOne) and our sales partners/channels, including distributors, software resellers, and other third-party entities that help sell our services.

We are building a brand-new team in Nashville, TN and welcome candidates at all levels—from new graduates to experienced sellers.

Please note: this role requires you to be in the downtown Nashville office 4 days a week.

Are you ready to grow a next-gen cloud partner ecosystem?

• Be part of a brand-new team build-out and at the forefront of SoftwareOne and Crayon unifying as one
• Have a passion for recruiting and enabling new partners to deliver innovative cloud and managed services
• Work at the intersection of channel sales and cloud transformation to help partners deliver more value to customers
• Join Crayon US, one of Deloitte’s fastest-growing tech companies; Crayon was recently acquired by SoftwareOne and the two companies will unify in early 2026

Mission: Drive Partner Growth Through Scaled Digital Engagement

Your mission is to fuel channel growth by engaging, activating, and enabling partners through a digital-first, call center–driven model. You’ll leverage outbound campaigns, structured playbooks, and cross-team collaboration to accelerate partner adoption and cloud revenue.

What You’ll Be Doing

• Scaled Partner Recruitment & Relationship Management
  • Use digital engagement tools, inside sales motions, and campaigns to identify, attract, and recruit prospective cloud-focused partners in VAR, MSP, SI, and CSP communities
  • Articulate SoftwareOne’s and Crayon’s value proposition and managed services offerings to drive interest and sign-ups
  • Build and maintain strong relationships with channel partners through regular communication, support, and issue resolution
• Partner Onboarding & Activation
  • Lead and coordinate onboarding using repeatable playbooks, processes, and scripts to ensure consistent messaging
  • Ensure new partners are enabled to transact and co-sell
  • Guide partners in positioning Crayon’s Intelligent Cloud and Managed Services
• Sales Enablement & GTM Execution
  • Deliver training, tools, and joint sales plays to activate partners and accelerate time-to-revenue
  • Support partners in developing go-to-market plans and initial customer opportunities
• Collaboration & Reporting
  • Collaborate across teams (pre-sales, customer success, marketing) to drive partner adoption
  • Use CRM and onboarding workflows; track KPIs tied to activities, pipeline, and results
  • Monitor partner performance and provide feedback and corrective actions as needed
• Market Awareness
  • Stay informed about industry trends, partner business models, and competitor positioning; adjust sales strategies to remain competitive

What we need to see from you

What You Bring

• For experienced sellers: minimum 3 years in channel sales, partner development, or technology sales
• For those seeking a career change: experience in sales or customer service with a strong desire to move into technical sales
• Proven ability to recruit and onboard new channel/cloud partners
• Understanding of cloud business models (especially Microsoft, AWS, or managed services)
• Experience in partner enablement and relationship building
• Excellent communication, presentation, and organizational skills

You’re a Great Fit If You Are

• Natural networker who thrives on building relationships
• Proactive, adaptable, and comfortable in a fast-paced environment
• Outcome-driven, with a passion for helping partners grow their business

What We Offer

• Generous pay with quarterly uncapped commissions
• Substantial benefits package including
• Full Medical, Dental, Vision through UnitedHealthcare from Day 1 with HSA and FSA options
• 401k with 4% employer matching
• 13 paid holidays and discretionary time off
• Up to 12 weeks paid maternity leave; 4 weeks paid bonding leave for both parents
• Up to $600/yr reimbursement for gym memberships or fitness gear
• Access to EAP and concierge services
• Learning and development opportunities
• Up to $1,500 reimbursement towards undergraduate or graduate tuition
• Nashville-based office employees: company-paid parking in a covered deck beside the office
• Winning culture, inclusive environment, and friendly people worldwide

The preceding job profile is a general description and not a comprehensive inventory of all duties. Duties may change at any time.

Target compensation for this role will be $85-$125k (base + bonus) and is determined by qualifications, experience, and location.

Accommodations

Crayon and SoftwareOne welcome applicants from all backgrounds. If you require reasonable adjustments during the recruitment process, email [e-mail] with the role and location. We will discuss needs and store information securely in line with GDPR. We are committed to equal employment opportunities for all applicants and teammates, regardless of protected characteristics. The SOAR program is available for experienced professionals returning after a career break.

Job Function

Sales Operations