Digital Campaign Specialist

Davita Inc.; Malvern (Chester County); Remote; Full time

Job summary

A leading company in the Manufacturing industry is seeking a Digital Campaign Specialist to join their remote team in Malvern, PA. The role involves executing multi-channel digital campaigns and optimizing customer journeys, requiring a Bachelor's degree in marketing and experience in digital marketing. Candidates should have strong analytical and project management skills to ensure successful campaign execution and client satisfaction.

Qualifications

• Minimum of 3 years experience in digital marketing and multi-channel digital campaign tools.
• Strong understanding of customer behavior in digital journeys.
• Ability to design effective digital customer journeys.

Responsibilities

• Support and execute multi-channel digital campaigns.
• Coordinate and launch campaign content and creative.
• Consult on customer journey development and optimize campaign performance.

Skills

Digital Marketing

Interpersonal Skills

Analytical Skills

Problem Solving

Project Management

Education

Bachelor's Degree in Marketing

Tools

Adobe Analytics

Eloqua

Percolate

Content Management Systems (CMS)

Job description

Description

Are you a Digital Campaign Specialist looking to join one of the top companies in the Manufacturing industry?

Are you looking to further your career and grow?

Do you have experience in digital marketing?

If you answered yes to those three questions, then apply today!

Acara Solutions seeks highly qualified candidates to work Remote with our client in Malvern, PA. Interested?

Here's what you'd do:

• The Digital Campaign Specialist will support and execute multi-channel digital campaigns in an internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey.
• This position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels: search, digital and social advertising, email with clear and connected call to actions, and web design implementation with content, creative execution, and flow that deliver best-in-class customer experiences and promote preference and demand for the client's brand and products.
• This individual contributor role reports directly to the channel head of the Digital Campaign Management team and needs good multi-channel implementation, assembly, and coordination capabilities to fulfill client projects.
• This position greatly impacts customer experience and, therefore, the continued value of our brand and business results.
• This position will act as an interface between key account managers for business, marketing, and communication, various digital channels, and social media teams.
• Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research, organic and paid.
• Participates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and details
• Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs/redirects.
• Consults on content and creative execution for web, emails, and search ads within pre-designed templates.
• Answers channel-specific questions and recommends data-driven solutions based on best practices
• Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A/B testing for email, search ads, and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams.
• Ensures campaign flow, roll-out, and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation. Engages experts (SMEs) as appropriate to bring the campaign to production.
• Ensures quality of customer interactions and promotes a best-in-class customer journey.
• Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, coordinates additional needs back to BA or the region.
• Keeps attention on campaign results to capture and further apply best practices.
• Consults on optimization opportunities.
• Involves implementation and execution, consultation, and working with multiple stakeholders, covering multiple projects.

Here's what you'll get:

Pay: $30/hr.

Hours: 40 hours/week (1^st Shift).

Length: Temp (4 Months).

Sounds like a good fit?

APPLY TODAY

About Acara Solutions

Acara is a premier recruiting and workforce solutions provider-we help companies compete for talent. With a legacy of experience in various industries worldwide, we partner with clients, listen to their needs, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.

Job Requirements

Required Skills / Qualifications:

• Bachelor's Degree in Marketing or Information Science or Digital/Interactive Communications Design.
• Minimum of 3 years of experience in digital marketing.
• Minimum of 3 years of experience in a multi-channel digital campaign tool landscape.
• Minimum of 3 years of experience working with multiple global stakeholders.
• Minimum of 3 years of experience implementing digital campaigns, channel drive-to tactics, or web design.
• Minimum of 3 years of experience in e-mail demand generation pages and forms, search (organic and paid), digital events and exhibits, digital or social advertising, content management systems, and web design.
• Minimum of 3 years of experience working with multiple digital platforms.

Preferred Skills / Qualifications:

• Polished professional with solid understanding of customer behavior in digital journeys, outstanding interpersonal and communication skills, and good analytical and problem-solving skills.
• Expertise in campaign process knowledge, understanding of digital campaign mechanics and assembly, and multichannel campaign deployment expertise.
• Ability to design effective digital customer journeys.
• Operational knowledge of Percolate, Eloqua, CMS, Adobe Analytics.
• Ability to promote the success of digital marketing campaigns for awareness, education, and demand generation, as well as KPIs/expected results.
• Ability to consult on digital campaign best practices.
• Ability to provide direction, leadership, project management, and collaboration.
• Ability to work as a `-starter with a demonstrable understanding of digital marketing technologies.
• Enthusiastic about integrating new technologies, applying new approaches to the various sites, and ensuring superiority of the digital deliveries relative to the competitive landscape.
• Ability to set priorities for multiple projects and work well under pressure and tight deadlines.
• Ability to correct, organize, present, and implement project requirements.
• Ability to develop ideas that improve existing procedures, projects, or materials.
• Highly motivated; taking ownership of multiple projects and their deliverables.
• Good analytical aptitude, with extreme attention to detail and quality.
• Ability to create and develop digital marketing strategies.
• Highly organized.
• Adobe Analytics.

Additional Information:

• Upon offer of employment, the individual will be subject to a background check and a drug screen.
• In compliance with federal law, all persons hired will be needed to verify identity and eligibility to work in the United States and to complete the necessary employment eligibility verification form upon hire.
• Under the International Traffic in Arms Regulations (ITAR), all employees assigned to this client must provide documentation verifying their status as a 'U.S. Person,' as defined in ITAR clause 120.15. A U.S. Person is a protected individual under the anti-discrimination provisions of U.S. immigration laws.

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.

Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.

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