Digital Brand & Site Designer - Ecommerce & Shopify

Faherty; New York (NY); Hybrid; USD 115,000 - 120,000; Full time

Benefits offered by this job

401(K) Plan with company match

Incentives Program

Commuter Options/Benefits

Job summary

Faherty is seeking a Digital Designer to own the ongoing visual design of faherty.com, extending the brand across digital channels. This graphic design–led role focuses on typography, layout, and color to deliver a conversion‑driven commerce experience.

The role collaborates with Brand Creative, Site Ops, and Frontend Development to create site experiences, adapt campaigns for email and social, and ensure accessibility and brand consistency across web and app.

Qualifications

• Graphic design craft with typography, layout, color and editorial sensibilities.
• Experience shipping retail or DTC site experiences with conversion focus.
• UI/UX fluency across user flows, IA, wireframes to high‑fidelity UI and motion.
• Ability to work inside a design system and extend components at scale.
• Hands‑on Shopify experience: ship design and merchandising updates in theme editor.
• Proficiency in Figma including components, variants, auto layout and prototyping.
• Familiarity with AI tools in a production design workflow and brand‑appropriate usage.
• Strong collaboration with Creative Directors, Art Directors, Brand teams, and external agencies.
• Balance user needs with business objectives while protecting craft and storytelling.
• Ability to manage multiple projects with deadlines in a fast‑paced fashion.
• Knowledge of motion/video assets for homepage, PDPs, and editorial features.

Responsibilities

• Own day‑to‑day site design for homepage, landing pages, PLP/PDP, navigation and promos.
• Design features and page templates end‑to‑end with wireframes, high‑fidelity UI and prototypes.
• Translate seasonal art direction into site placements while preserving brand hierarchy and conversion.
• Work within the design system and contribute new components and patterns.
• Design responsively and mobile‑first, ensuring accessibility and breakpoints consistency.
• Collaborate with app and frontend teams on specs, QA and implementation.
• Ship design updates directly in Shopify and balance brand language with merch needs.
• Measure impact against KPIs and participate in testing roadmaps with other teams.
• Extend brand expression across web, app and in‑store to ensure a cohesive experience.

Skills

Graphic design craft

E-commerce design

UI/UX fluency

Design systems

Hands‑on Shopify

Figma

AI proficiency

Creative partnership

Business acumen

Adaptability

Motion and video

Tools

Shopify

Figma

Job description

Faherty is seeking a Digital Designer to own the ongoing visual design of faherty.com, extending the brand across digital channels. This graphic design–led role focuses on typography, layout, and color to deliver a conversion‑driven commerce experience.

The role collaborates with Brand Creative, Site Ops, and Frontend Development to create site experiences, adapt campaigns for email and social, and ensure accessibility and brand consistency across web and app.