Digital Brand Marketing Director

Marc Fisher Footwear; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k Retirement Plan with match

Pet Insurance

Commuter benefits

15 days of PTO

Job summary

Marc Fisher Footwear is seeking a Digital Brand Marketing Director to lead ecommerce strategies for its portfolio of footwear brands. This role requires overseeing brand messaging, mentoring teams, and improving ecommerce performance through digital marketing expertise.

Located in New York City, the position offers a hybrid work model. Ideal candidates should have over 10 years in brand marketing, exceptional communication skills, and a profound understanding of the footwear landscape.

Qualifications

• 10+ years of experience in brand marketing or digital marketing, preferably in fashion or footwear.
• Strong ability to balance creative vision and business strategy.
• Exceptional communication skills for presenting to senior leaders.

Responsibilities

• Lead digital and ecommerce marketing strategies for footwear brands.
• Collaborate with teams to develop brand messaging and campaigns.
• Mentor Brand Managers on campaign development and execution.

Skills

Digital marketing expertise

Brand marketing

Analytical skills

Communication skills

Team building

Education

Bachelor’s degree

Job description

The Digital Brand Marketing Director develops and leads digital and ecommerce marketing strategies across Marc Fisher’s portfolio of footwear brands. Reporting to the VP of Marketing Strategy, this role partners with brand, ecommerce, and marketing teams to translate business goals into clear strategy, creative direction, and high‑impact campaign execution. The Director brings new insights and opportunities, streamlines cross‑functional collaboration, and produces effective briefs, messaging frameworks, and brand ideas. This position also leads annual strategic planning, identifies and structures marketing initiatives for execution, and drives analysis and synthesis of insights across marketing teams.

Location: Based out of our NYC office on a current hybrid schedule – 3 days in office and 2 days remote per week.

Responsibilities

• Lead brand messaging development and execution across owned and licensed brands, ensuring integrity, business alignment, and cohesive storytelling for Hunter, Nine West, Marc Fisher LTD, Rockport, Easy Spirit, and earth®.
• Lead, mentor, and develop a team of Brand Managers to deliver brand campaigns, digital assets, and seasonal content with consistency, accuracy, and strategic alignment.
• Partner with PR, social, creative, and ecommerce to build integrated, omnichannel strategies that strengthen positioning and drive measurable results.
• Improve ecommerce performance by applying expertise in digital marketing, onsite experience, conversion strategy, and KPIs to guide placements, content, and campaigns.
• Own seasonal brand books, product positioning frameworks, and messaging guidelines to ensure clear, consistent direction across consumer touchpoints.
• Approve email, paid media, and onsite content for D2C brands, ensuring work meets brand standards, strategic objectives, and performance goals.
• Lead end-to-end briefing and campaign development, aligning stakeholders on audience, messaging, deliverables, and success metrics.
• Ensure internal and external deliverables are high-quality, accurate, and on time, with strong organizational discipline across brands and timelines.
• Oversee team workflows, calendars, and key milestones to ensure efficient campaign execution across ecommerce, digital, and cross-functional channels.
• Establish governance and quality standards for AI-assisted and digitally generated content to ensure output is authentic, accurate, and on brand.
• Build strong partnerships with sales, merchandising, product development, and finance to align marketing strategy to business priorities and revenue goals.
• Continuously elevate brand thinking by identifying opportunities to strengthen messaging, storytelling, and marketing effectiveness with internal teams and external partners.
• Stay current on digital and brand marketing best practices, applying learnings to optimize campaigns across channels.

Qualifications

• Bachelor’s degree required.
• Deep expertise in the footwear, fashion, and retail landscape, including competitive activity, emerging consumer behaviors, and cultural trends that inform brand strategy.
• 10+ years of progressive experience in brand marketing, digital marketing, or integrated communications; fashion, footwear, or consumer brands preferred.
• Proven ability to balance creative vision and business strategy, with strong problem‑solving and analytical skills.
• Demonstrated success launching integrated, digital-first campaigns across ecommerce, email, social, and paid media.
• Strong qualitative and quantitative research skills, with the ability to translate consumer data, search trends, and social insights into messaging and campaign strategy.
• Exceptional communication skills (writing, editing, and presenting), with experience presenting to senior leaders and cross‑functional partners.
• Proven people leader with strong team‑building skills, high emotional intelligence, and the ability to influence and collaborate across departments.

Benefits

• Medical, Dental, Vision Insurance
• 401k Retirement Plan with match
• Pet Insurance offered
• Commuter benefits
• Medical and Dependent Flex Spending Benefits
• 15.5 holidays
• 15 days of PTO (prorated based on start date)
• Salary: $150‑180k (based on experience)

Company Overview

Established in 2005, Marc Fisher Footwear is a leading full-service, product‑driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men’s, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.

Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e‑commerce channels.

Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.